#BD4DAC#BD4DAC

#BD4DAC is a mid, vivid purple. Relative luminance 0.191; OKLCH L 60.0% C 0.182 H 333.9°. Best body text is #000000 at 4.82:1 contrast (WCAG AA passes).

Color values

HEX	#BD4DAC
RGB	rgb(189, 77, 172)
HSL	hsl(309, 46%, 52%)
HSV	hsv(309, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 9%, 25.9%)
CIE-LAB	lab(50.81, 56.51, -29.31)
CIE-LCH	lch(50.81, 63.66, 332.58°)
OKLab	oklab(59.95% 0.1632 -0.0799)
OKLCH	oklch(59.95% 0.182 333.9)
XYZ	xyz(31.0867, 19.1075, 41.0725)
Luminance	0.1910 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4DAC #4DBD5E

analogous

#964DBD #BD4DAC #BD4D74

triadic

#BD4DAC #ACBD4D #4DACBD

tetradic

#BD4DAC #BD964D #4DBD5E #4D74BD

square

#BD4DAC #BD964D #4DBD5E #4D74BD

split-complementary

#BD4DAC #74BD4D #4DBD96

monochromatic

#69275F #953787 #BD4DAC #CE7AC1 #DEA6D6

Accessibility & contrast

On white

4.36

#BD4DAC on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.82

#BD4DAC on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4DAC

4.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4DAC	#FFFFFF	#000000	##000000
##BD4DAC	1.00	4.36	4.82	4.82
#FFFFFF	4.36	1.00	21.00	21.00
#000000	4.82	21.00	1.00	1.00
##000000	4.82	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B6FAF

Deuteranopia (green-blind)

#6E7FA9

Tritanopia (blue-blind)

#C55575

Achromatopsia (no color)

#797979

Design tokens & code

CSS

--color: #bd4dac;
/* rgb */ color: rgb(189, 77, 172);
/* oklch */ color: oklch(60.0% 0.182 333.9);

Tailwind

colors: {
  custom: {
    50: '#d485c5',
    500: '#bd4dac',
    950: '#000000',
  },
}

SCSS

$custom: #bd4dac;
$custom-light: #d485c5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4dac",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 172
  },
  "hsl": {
    "h": 309.107,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.59951,
    "c": 0.18171,
    "h": 333.9
  },
  "luminance": 0.19105
}

Semantic roles & 50–950 ramp

primary

#BD4DAC

secondary

#9ACBA2

accent

#D66652

background

#FDF8FC

surface

#FAF0F8

border

#D3CBD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD4DAC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →