#BD4D74#BD4D74

#BD4D74 is a mid, vivid pink. Relative luminance 0.174; OKLCH L 57.7% C 0.149 H 1.2°. Best body text is #FFFFFF at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D74
RGB	rgb(189, 77, 116)
HSL	hsl(339, 46%, 52%)
HSV	hsv(339, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 38.6%, 25.9%)
CIE-LAB	lab(48.75, 48.76, 0.93)
CIE-LCH	lch(48.75, 48.77, 1.09°)
OKLab	oklab(57.75% 0.1487 0.003)
OKLCH	oklch(57.75% 0.149 1.2)
XYZ	xyz(26.7941, 17.3904, 18.4652)
Luminance	0.1739 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D74 #4DBD96

analogous

#BD4DAC #BD4D74 #BD5E4D

triadic

#BD4D74 #74BD4D #4D74BD

tetradic

#BD4D74 #ACBD4D #4DBD96 #5E4DBD

square

#BD4D74 #ACBD4D #4DBD96 #5E4DBD

split-complementary

#BD4D74 #4DBD5E #4DACBD

monochromatic

#69273E #953758 #BD4D74 #CE7A97 #DEA6BA

Accessibility & contrast

On white

4.69

#BD4D74 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.48

#BD4D74 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D74

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D74	#FFFFFF	#000000	##FFFFFF
##BD4D74	1.00	4.69	4.48	4.69
#FFFFFF	4.69	1.00	21.00	1.00
#000000	4.48	21.00	1.00	21.00
##FFFFFF	4.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#616675

Deuteranopia (green-blind)

#7F7C71

Tritanopia (blue-blind)

#CC425C

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd4d74;
/* rgb */ color: rgb(189, 77, 116);
/* oklch */ color: oklch(57.7% 0.149 1.2);

Tailwind

colors: {
  custom: {
    50: '#d5849b',
    500: '#bd4d74',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d74;
$custom-light: #d5849b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d74",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 116
  },
  "hsl": {
    "h": 339.107,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.57747,
    "c": 0.14875,
    "h": 1.2
  },
  "luminance": 0.17388
}

Semantic roles & 50–950 ramp

primary

#BD4D74

secondary

#9ACBBA

accent

#D6A852

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150B0E

muted

#837C7E

Preview Lab

Preview with #BD4D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →