#BD4DAB#BD4DAB

#BD4DAB is a mid, vivid purple. Relative luminance 0.191; OKLCH L 59.9% C 0.181 H 334.3°. Best body text is #000000 at 4.81:1 contrast (WCAG AA passes).

Color values

HEX	#BD4DAB
RGB	rgb(189, 77, 171)
HSL	hsl(310, 46%, 52%)
HSV	hsv(310, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 9.5%, 25.9%)
CIE-LAB	lab(50.77, 56.35, -28.80)
CIE-LCH	lch(50.77, 63.28, 332.93°)
OKLab	oklab(59.9% 0.1631 -0.0784)
OKLCH	oklch(59.9% 0.181 334.3)
XYZ	xyz(30.9910, 19.0692, 40.5686)
Luminance	0.1907 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4DAB #4DBD5F

analogous

#974DBD #BD4DAB #BD4D73

triadic

#BD4DAB #ABBD4D #4DABBD

tetradic

#BD4DAB #BD974D #4DBD5F #4D73BD

square

#BD4DAB #BD974D #4DBD5F #4D73BD

split-complementary

#BD4DAB #73BD4D #4DBD97

monochromatic

#69275E #953786 #BD4DAB #CE7AC0 #DEA6D5

Accessibility & contrast

On white

4.36

#BD4DAB on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.81

#BD4DAB on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4DAB

4.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4DAB	#FFFFFF	#000000	##000000
##BD4DAB	1.00	4.36	4.81	4.81
#FFFFFF	4.36	1.00	21.00	21.00
#000000	4.81	21.00	1.00	1.00
##000000	4.81	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C6EAE

Deuteranopia (green-blind)

#6F7FA8

Tritanopia (blue-blind)

#C55475

Achromatopsia (no color)

#797979

Design tokens & code

CSS

--color: #bd4dab;
/* rgb */ color: rgb(189, 77, 171);
/* oklch */ color: oklch(59.9% 0.181 334.3);

Tailwind

colors: {
  custom: {
    50: '#d485c4',
    500: '#bd4dab',
    950: '#000000',
  },
}

SCSS

$custom: #bd4dab;
$custom-light: #d485c4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4dab",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 171
  },
  "hsl": {
    "h": 309.643,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.59904,
    "c": 0.18094,
    "h": 334.3
  },
  "luminance": 0.19067
}

Semantic roles & 50–950 ramp

primary

#BD4DAB

secondary

#9ACBA2

accent

#D66752

background

#FDF8FC

surface

#FAF0F8

border

#D3CBD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD4DAB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →