#BD4D73#BD4D73

#BD4D73 is a mid, vivid pink. Relative luminance 0.174; OKLCH L 57.7% C 0.148 H 1.7°. Best body text is #FFFFFF at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D73
RGB	rgb(189, 77, 115)
HSL	hsl(340, 46%, 52%)
HSV	hsv(340, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 39.2%, 25.9%)
CIE-LAB	lab(48.72, 48.65, 1.49)
CIE-LCH	lch(48.72, 48.67, 1.76°)
OKLab	oklab(57.72% 0.1484 0.0045)
OKLCH	oklch(57.72% 0.148 1.7)
XYZ	xyz(26.7363, 17.3673, 18.1606)
Luminance	0.1736 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D73 #4DBD97

analogous

#BD4DAB #BD4D73 #BD5F4D

triadic

#BD4D73 #73BD4D #4D73BD

tetradic

#BD4D73 #ABBD4D #4DBD97 #5F4DBD

square

#BD4D73 #ABBD4D #4DBD97 #5F4DBD

split-complementary

#BD4D73 #4DBD5F #4DABBD

monochromatic

#69273D #953757 #BD4D73 #CE7A96 #DEA6B9

Accessibility & contrast

On white

4.70

#BD4D73 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.47

#BD4D73 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D73

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D73	#FFFFFF	#000000	##FFFFFF
##BD4D73	1.00	4.70	4.47	4.70
#FFFFFF	4.70	1.00	21.00	1.00
#000000	4.47	21.00	1.00	21.00
##FFFFFF	4.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#616674

Deuteranopia (green-blind)

#7F7C70

Tritanopia (blue-blind)

#CC425C

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd4d73;
/* rgb */ color: rgb(189, 77, 115);
/* oklch */ color: oklch(57.7% 0.148 1.7);

Tailwind

colors: {
  custom: {
    50: '#d5849b',
    500: '#bd4d73',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d73;
$custom-light: #d5849b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d73",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 115
  },
  "hsl": {
    "h": 339.643,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.57716,
    "c": 0.14844,
    "h": 1.7
  },
  "luminance": 0.17364
}

Semantic roles & 50–950 ramp

primary

#BD4D73

secondary

#9ACBBB

accent

#D6A952

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150B0E

muted

#837C7E

Preview Lab

Preview with #BD4D73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →