#BD4DAA#BD4DAA

#BD4DAA is a mid, vivid pink. Relative luminance 0.190; OKLCH L 59.9% C 0.180 H 334.7°. Best body text is #000000 at 4.81:1 contrast (WCAG AA passes).

Color values

HEX	#BD4DAA
RGB	rgb(189, 77, 170)
HSL	hsl(310, 46%, 52%)
HSV	hsv(310, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 10.1%, 25.9%)
CIE-LAB	lab(50.72, 56.19, -28.28)
CIE-LCH	lch(50.72, 62.90, 333.28°)
OKLab	oklab(59.86% 0.1629 -0.0769)
OKLCH	oklch(59.86% 0.18 334.7)
XYZ	xyz(30.8960, 19.0312, 40.0685)
Luminance	0.1903 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4DAA #4DBD60

analogous

#984DBD #BD4DAA #BD4D72

triadic

#BD4DAA #AABD4D #4DAABD

tetradic

#BD4DAA #BD984D #4DBD60 #4D72BD

square

#BD4DAA #BD984D #4DBD60 #4D72BD

split-complementary

#BD4DAA #72BD4D #4DBD98

monochromatic

#69275E #953785 #BD4DAA #CE7ABF #DEA6D5

Accessibility & contrast

On white

4.37

#BD4DAA on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.81

#BD4DAA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4DAA

4.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4DAA	#FFFFFF	#000000	##000000
##BD4DAA	1.00	4.37	4.81	4.81
#FFFFFF	4.37	1.00	21.00	21.00
#000000	4.81	21.00	1.00	1.00
##000000	4.81	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D6EAD

Deuteranopia (green-blind)

#6F7FA7

Tritanopia (blue-blind)

#C55474

Achromatopsia (no color)

#797979

Design tokens & code

CSS

--color: #bd4daa;
/* rgb */ color: rgb(189, 77, 170);
/* oklch */ color: oklch(59.9% 0.180 334.7);

Tailwind

colors: {
  custom: {
    50: '#d485c3',
    500: '#bd4daa',
    950: '#000000',
  },
}

SCSS

$custom: #bd4daa;
$custom-light: #d485c3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4daa",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 170
  },
  "hsl": {
    "h": 310.179,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.59857,
    "c": 0.18016,
    "h": 334.7
  },
  "luminance": 0.19029
}

Semantic roles & 50–950 ramp

primary

#BD4DAA

secondary

#9ACBA3

accent

#D66952

background

#FDF8FC

surface

#FAF0F8

border

#D3CBD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD4DAA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →