#BD4DA8#BD4DA8

#BD4DA8 is a mid, vivid pink. Relative luminance 0.190; OKLCH L 59.8% C 0.179 H 335.5°. Best body text is #000000 at 4.79:1 contrast (WCAG AA passes).

Color values

HEX	#BD4DA8
RGB	rgb(189, 77, 168)
HSL	hsl(311, 46%, 52%)
HSV	hsv(311, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 11.1%, 25.9%)
CIE-LAB	lab(50.64, 55.87, -27.24)
CIE-LCH	lch(50.64, 62.16, 334.00°)
OKLab	oklab(59.76% 0.1626 -0.074)
OKLCH	oklch(59.76% 0.179 335.5)
XYZ	xyz(30.7083, 18.9561, 39.0797)
Luminance	0.1895 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4DA8 #4DBD62

analogous

#9A4DBD #BD4DA8 #BD4D70

triadic

#BD4DA8 #A8BD4D #4DA8BD

tetradic

#BD4DA8 #BD9A4D #4DBD62 #4D70BD

square

#BD4DA8 #BD9A4D #4DBD62 #4D70BD

split-complementary

#BD4DA8 #70BD4D #4DBD9A

monochromatic

#69275C #953784 #BD4DA8 #CE7ABE #DEA6D4

Accessibility & contrast

On white

4.38

#BD4DA8 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.79

#BD4DA8 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4DA8

4.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4DA8	#FFFFFF	#000000	##000000
##BD4DA8	1.00	4.38	4.79	4.79
#FFFFFF	4.38	1.00	21.00	21.00
#000000	4.79	21.00	1.00	1.00
##000000	4.79	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E6EAB

Deuteranopia (green-blind)

#707FA5

Tritanopia (blue-blind)

#C65373

Achromatopsia (no color)

#797979

Design tokens & code

CSS

--color: #bd4da8;
/* rgb */ color: rgb(189, 77, 168);
/* oklch */ color: oklch(59.8% 0.179 335.5);

Tailwind

colors: {
  custom: {
    50: '#d485c2',
    500: '#bd4da8',
    950: '#000000',
  },
}

SCSS

$custom: #bd4da8;
$custom-light: #d485c2;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4da8",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 168
  },
  "hsl": {
    "h": 311.25,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.59764,
    "c": 0.17861,
    "h": 335.5
  },
  "luminance": 0.18954
}

Semantic roles & 50–950 ramp

primary

#BD4DA8

secondary

#9ACBA4

accent

#D66B52

background

#FDF8FB

surface

#FAF0F7

border

#D3CBD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD4DA8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →