#BD4DA0#BD4DA0

#BD4DA0 is a mid, vivid pink. Relative luminance 0.187; OKLCH L 59.4% C 0.173 H 338.9°. Best body text is #000000 at 4.73:1 contrast (WCAG AA passes).

Color values

HEX	#BD4DA0
RGB	rgb(189, 77, 160)
HSL	hsl(316, 46%, 52%)
HSV	hsv(316, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 15.3%, 25.9%)
CIE-LAB	lab(50.30, 54.62, -23.06)
CIE-LCH	lch(50.30, 59.29, 337.11°)
OKLab	oklab(59.4% 0.1611 -0.0621)
OKLCH	oklch(59.4% 0.173 338.9)
XYZ	xyz(29.9858, 18.6671, 35.2747)
Luminance	0.1867 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4DA0 #4DBD6A

analogous

#A24DBD #BD4DA0 #BD4D68

triadic

#BD4DA0 #A0BD4D #4DA0BD

tetradic

#BD4DA0 #BDA24D #4DBD6A #4D68BD

square

#BD4DA0 #BDA24D #4DBD6A #4D68BD

split-complementary

#BD4DA0 #68BD4D #4DBDA2

monochromatic

#692758 #95377D #BD4DA0 #CE7AB8 #DEA6D0

Accessibility & contrast

On white

4.44

#BD4DA0 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.73

#BD4DA0 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4DA0

4.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4DA0	#FFFFFF	#000000	##000000
##BD4DA0	1.00	4.44	4.73	4.73
#FFFFFF	4.44	1.00	21.00	21.00
#000000	4.73	21.00	1.00	1.00
##000000	4.73	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#526DA3

Deuteranopia (green-blind)

#737E9D

Tritanopia (blue-blind)

#C75070

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd4da0;
/* rgb */ color: rgb(189, 77, 160);
/* oklch */ color: oklch(59.4% 0.173 338.9);

Tailwind

colors: {
  custom: {
    50: '#d485bc',
    500: '#bd4da0',
    950: '#000000',
  },
}

SCSS

$custom: #bd4da0;
$custom-light: #d485bc;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4da0",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 160
  },
  "hsl": {
    "h": 315.536,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.59402,
    "c": 0.17266,
    "h": 338.9
  },
  "luminance": 0.18665
}

Semantic roles & 50–950 ramp

primary

#BD4DA0

secondary

#9ACBA7

accent

#D67452

background

#FDF8FB

surface

#FAF0F6

border

#D3CBD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD4DA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →