#BD4D68#BD4D68

#BD4D68 is a mid, vivid red. Relative luminance 0.171; OKLCH L 57.4% C 0.146 H 8.0°. Best body text is #FFFFFF at 4.75:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D68
RGB	rgb(189, 77, 104)
HSL	hsl(346, 46%, 52%)
HSV	hsv(346, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 45%, 25.9%)
CIE-LAB	lab(48.42, 47.48, 7.73)
CIE-LCH	lch(48.42, 48.10, 9.24°)
OKLab	oklab(57.4% 0.1443 0.0202)
OKLCH	oklch(57.4% 0.146 8)
XYZ	xyz(26.1407, 17.1291, 15.0236)
Luminance	0.1713 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D68 #4DBDA2

analogous

#BD4DA0 #BD4D68 #BD6A4D

triadic

#BD4D68 #68BD4D #4D68BD

tetradic

#BD4D68 #A0BD4D #4DBDA2 #6A4DBD

square

#BD4D68 #A0BD4D #4DBDA2 #6A4DBD

split-complementary

#BD4D68 #4DBD6A #4DA0BD

monochromatic

#692737 #95374E #BD4D68 #CE7A8E #DEA6B4

Accessibility & contrast

On white

4.75

#BD4D68 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.43

#BD4D68 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D68

4.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D68	#FFFFFF	#000000	##FFFFFF
##BD4D68	1.00	4.75	4.43	4.75
#FFFFFF	4.75	1.00	21.00	1.00
#000000	4.43	21.00	1.00	21.00
##FFFFFF	4.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#646569

Deuteranopia (green-blind)

#817B65

Tritanopia (blue-blind)

#CD3F57

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4d68;
/* rgb */ color: rgb(189, 77, 104);
/* oklch */ color: oklch(57.4% 0.146 8.0);

Tailwind

colors: {
  custom: {
    50: '#d58493',
    500: '#bd4d68',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d68;
$custom-light: #d58493;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d68",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 104
  },
  "hsl": {
    "h": 345.536,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.57397,
    "c": 0.14573,
    "h": 8
  },
  "luminance": 0.17126
}

Semantic roles & 50–950 ramp

primary

#BD4D68

secondary

#9ACBC0

accent

#D6B652

background

#FDF8F9

surface

#FBEFF1

border

#D4CACB

text

#150B0D

muted

#837C7E

Preview Lab

Preview with #BD4D68

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →