#BD4D9D#BD4D9D

#BD4D9D is a mid, vivid pink. Relative luminance 0.186; OKLCH L 59.3% C 0.171 H 340.2°. Best body text is #000000 at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D9D
RGB	rgb(189, 77, 157)
HSL	hsl(317, 46%, 52%)
HSV	hsv(317, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 16.9%, 25.9%)
CIE-LAB	lab(50.17, 54.17, -21.48)
CIE-LCH	lch(50.17, 58.27, 338.37°)
OKLab	oklab(59.27% 0.1605 -0.0577)
OKLCH	oklch(59.27% 0.171 340.2)
XYZ	xyz(29.7265, 18.5634, 33.9092)
Luminance	0.1856 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D9D #4DBD6D

analogous

#A54DBD #BD4D9D #BD4D65

triadic

#BD4D9D #9DBD4D #4D9DBD

tetradic

#BD4D9D #BDA54D #4DBD6D #4D65BD

square

#BD4D9D #BDA54D #4DBD6D #4D65BD

split-complementary

#BD4D9D #65BD4D #4DBDA5

monochromatic

#692756 #95377B #BD4D9D #CE7AB6 #DEA6CE

Accessibility & contrast

On white

4.46

#BD4D9D on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.71

#BD4D9D on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4D9D

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D9D	#FFFFFF	#000000	##000000
##BD4D9D	1.00	4.46	4.71	4.71
#FFFFFF	4.46	1.00	21.00	21.00
#000000	4.71	21.00	1.00	1.00
##000000	4.71	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#536CA0

Deuteranopia (green-blind)

#747E9A

Tritanopia (blue-blind)

#C74F6E

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd4d9d;
/* rgb */ color: rgb(189, 77, 157);
/* oklch */ color: oklch(59.3% 0.171 340.2);

Tailwind

colors: {
  custom: {
    50: '#d485ba',
    500: '#bd4d9d',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d9d;
$custom-light: #d485ba;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d9d",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 157
  },
  "hsl": {
    "h": 317.143,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.59271,
    "c": 0.17052,
    "h": 340.2
  },
  "luminance": 0.18561
}

Semantic roles & 50–950 ramp

primary

#BD4D9D

secondary

#9ACBA8

accent

#D67852

background

#FDF8FB

surface

#FAF0F6

border

#D3CBD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4D9D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →