#BD4D69#BD4D69

#BD4D69 is a mid, vivid red. Relative luminance 0.171; OKLCH L 57.4% C 0.146 H 7.4°. Best body text is #FFFFFF at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D69
RGB	rgb(189, 77, 105)
HSL	hsl(345, 46%, 52%)
HSV	hsv(345, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 44.4%, 25.9%)
CIE-LAB	lab(48.45, 47.58, 7.16)
CIE-LCH	lch(48.45, 48.11, 8.55°)
OKLab	oklab(57.42% 0.1447 0.0188)
OKLCH	oklch(57.42% 0.146 7.4)
XYZ	xyz(26.1918, 17.1495, 15.2927)
Luminance	0.1715 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D69 #4DBDA1

analogous

#BD4DA1 #BD4D69 #BD694D

triadic

#BD4D69 #69BD4D #4D69BD

tetradic

#BD4D69 #A1BD4D #4DBDA1 #694DBD

square

#BD4D69 #A1BD4D #4DBDA1 #694DBD

split-complementary

#BD4D69 #4DBD69 #4DA1BD

monochromatic

#692737 #95374F #BD4D69 #CE7A8F #DEA6B4

Accessibility & contrast

On white

4.74

#BD4D69 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.43

#BD4D69 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D69

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D69	#FFFFFF	#000000	##FFFFFF
##BD4D69	1.00	4.74	4.43	4.74
#FFFFFF	4.74	1.00	21.00	1.00
#000000	4.43	21.00	1.00	21.00
##FFFFFF	4.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#64656A

Deuteranopia (green-blind)

#817B66

Tritanopia (blue-blind)

#CD3F58

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4d69;
/* rgb */ color: rgb(189, 77, 105);
/* oklch */ color: oklch(57.4% 0.146 7.4);

Tailwind

colors: {
  custom: {
    50: '#d58493',
    500: '#bd4d69',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d69;
$custom-light: #d58493;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d69",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 105
  },
  "hsl": {
    "h": 345,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.57424,
    "c": 0.14592,
    "h": 7.4
  },
  "luminance": 0.17146
}

Semantic roles & 50–950 ramp

primary

#BD4D69

secondary

#9ACBBF

accent

#D6B552

background

#FDF8F9

surface

#FBEFF1

border

#D4CACB

text

#150B0D

muted

#837C7E

Preview Lab

Preview with #BD4D69

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →