#BD4D60#BD4D60

#BD4D60 is a mid, vivid red. Relative luminance 0.170; OKLCH L 57.2% C 0.145 H 12.5°. Best body text is #FFFFFF at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D60
RGB	rgb(189, 77, 96)
HSL	hsl(350, 46%, 52%)
HSV	hsv(350, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 49.2%, 25.9%)
CIE-LAB	lab(48.23, 46.70, 12.29)
CIE-LCH	lch(48.23, 48.29, 14.75°)
OKLab	oklab(57.19% 0.1412 0.0314)
OKLCH	oklch(57.19% 0.145 12.5)
XYZ	xyz(25.7534, 16.9742, 12.9842)
Luminance	0.1697 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D60 #4DBDAA

analogous

#BD4D98 #BD4D60 #BD724D

triadic

#BD4D60 #60BD4D #4D60BD

tetradic

#BD4D60 #98BD4D #4DBDAA #724DBD

square

#BD4D60 #98BD4D #4DBDAA #724DBD

split-complementary

#BD4D60 #4DBD72 #4D98BD

monochromatic

#692732 #953747 #BD4D60 #CE7A88 #DEA6B0

Accessibility & contrast

On white

4.78

#BD4D60 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.39

#BD4D60 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D60

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D60	#FFFFFF	#000000	##FFFFFF
##BD4D60	1.00	4.78	4.39	4.78
#FFFFFF	4.78	1.00	21.00	1.00
#000000	4.39	21.00	1.00	21.00
##FFFFFF	4.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#666460

Deuteranopia (green-blind)

#827B5D

Tritanopia (blue-blind)

#CD3D54

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd4d60;
/* rgb */ color: rgb(189, 77, 96);
/* oklch */ color: oklch(57.2% 0.145 12.5);

Tailwind

colors: {
  custom: {
    50: '#d6838d',
    500: '#bd4d60',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d60;
$custom-light: #d6838d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d60",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 96
  },
  "hsl": {
    "h": 349.821,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.57187,
    "c": 0.14468,
    "h": 12.5
  },
  "luminance": 0.16971
}

Semantic roles & 50–950 ramp

primary

#BD4D60

secondary

#9ACBC3

accent

#D6BF52

background

#FDF8F8

surface

#FBEFF0

border

#D4CACB

text

#150B0C

muted

#837C7D

Preview Lab

Preview with #BD4D60

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →