#BD4D44#BD4D44

#BD4D44 is a mid, vivid red. Relative luminance 0.165; OKLCH L 56.6% C 0.146 H 27.3°. Best body text is #FFFFFF at 4.87:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D44
RGB	rgb(189, 77, 68)
HSL	hsl(4, 48%, 50%)
HSV	hsv(4, 64%, 74%)
CMYK	cmyk(0%, 59.3%, 64%, 25.9%)
CIE-LAB	lab(47.68, 44.51, 28.32)
CIE-LCH	lch(47.68, 52.76, 32.47°)
OKLab	oklab(56.6% 0.1301 0.0672)
OKLCH	oklch(56.6% 0.146 27.3)
XYZ	xyz(24.6859, 16.5471, 7.3617)
Luminance	0.1654 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D44 #44B4BD

analogous

#BD4477 #BD4D44 #BD8944

triadic

#BD4D44 #44BD4D #4D44BD

tetradic

#BD4D44 #77BD44 #44B4BD #8944BD

square

#BD4D44 #77BD44 #44B4BD #8944BD

split-complementary

#BD4D44 #44BD89 #4477BD

monochromatic

#632823 #913A33 #BD4D44 #CD7871 #DDA39E

Accessibility & contrast

On white

4.87

#BD4D44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.31

#BD4D44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D44

4.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D44	#FFFFFF	#000000	##FFFFFF
##BD4D44	1.00	4.87	4.31	4.87
#FFFFFF	4.87	1.00	21.00	1.00
#000000	4.31	21.00	1.00	21.00
##FFFFFF	4.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6A6242

Deuteranopia (green-blind)

#867A41

Tritanopia (blue-blind)

#CF374B

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4d44;
/* rgb */ color: rgb(189, 77, 68);
/* oklch */ color: oklch(56.6% 0.146 27.3);

Tailwind

colors: {
  custom: {
    50: '#d78378',
    500: '#bd4d44',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d44;
$custom-light: #d78378;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d44",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 68
  },
  "hsl": {
    "h": 4.463,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.56602,
    "c": 0.14645,
    "h": 27.3
  },
  "luminance": 0.16544
}

Semantic roles & 50–950 ramp

primary

#BD4D44

secondary

#93C5C9

accent

#CDD750

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160B09

muted

#847C7B

Preview Lab

Preview with #BD4D44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →