#BD4D36#BD4D36

#BD4D36 is a mid, vivid red. Relative luminance 0.164; OKLCH L 56.4% C 0.150 H 33.3°. Best body text is #FFFFFF at 4.91:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D36
RGB	rgb(189, 77, 54)
HSL	hsl(10, 56%, 48%)
HSV	hsv(10, 71%, 74%)
CMYK	cmyk(0%, 59.3%, 71.4%, 25.9%)
CIE-LAB	lab(47.49, 43.71, 36.10)
CIE-LCH	lch(47.49, 56.69, 39.55°)
OKLab	oklab(56.39% 0.125 0.0822)
OKLCH	oklch(56.39% 0.15 33.3)
XYZ	xyz(24.3085, 16.3962, 5.3741)
Luminance	0.1639 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D36 #36A6BD

analogous

#BD3663 #BD4D36 #BD9036

triadic

#BD4D36 #36BD4D #4D36BD

tetradic

#BD4D36 #63BD36 #36A6BD #9036BD

square

#BD4D36 #63BD36 #36A6BD #9036BD

split-complementary

#BD4D36 #36BD90 #3663BD

monochromatic

#5E261B #8D3A28 #BD4D36 #D1725F #DF9C8F

Accessibility & contrast

On white

4.91

#BD4D36 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.28

#BD4D36 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D36

4.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D36	#FFFFFF	#000000	##FFFFFF
##BD4D36	1.00	4.91	4.28	4.91
#FFFFFF	4.91	1.00	21.00	1.00
#000000	4.28	21.00	1.00	21.00
##FFFFFF	4.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6B6133

Deuteranopia (green-blind)

#877A33

Tritanopia (blue-blind)

#CF3448

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4d36;
/* rgb */ color: rgb(189, 77, 54);
/* oklch */ color: oklch(56.4% 0.150 33.3);

Tailwind

colors: {
  custom: {
    50: '#d8836e',
    500: '#bd4d36',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d36;
$custom-light: #d8836e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d36",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 54
  },
  "hsl": {
    "h": 10.222,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.56393,
    "c": 0.14958,
    "h": 33.3
  },
  "luminance": 0.16393
}

Semantic roles & 50–950 ramp

primary

#BD4D36

secondary

#85BEC9

accent

#C5DF49

background

#FEF8F6

surface

#FCEFEC

border

#D5CAC7

text

#160B07

muted

#847C7A

Preview Lab

Preview with #BD4D36

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →