#BD3663#BD3663

#BD3663 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.6% C 0.174 H 4.9°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#BD3663
RGB	rgb(189, 54, 99)
HSL	hsl(340, 56%, 48%)
HSV	hsv(340, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 47.6%, 25.9%)
CIE-LAB	lab(44.75, 56.63, 5.55)
CIE-LCH	lch(44.75, 56.90, 5.60°)
OKLab	oklab(54.62% 0.173 0.0148)
OKLCH	oklch(54.62% 0.174 4.9)
XYZ	xyz(24.5596, 14.3612, 13.2807)
Luminance	0.1436 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3663 #36BD90

analogous

#BD36A7 #BD3663 #BD4C36

triadic

#BD3663 #63BD36 #3663BD

tetradic

#BD3663 #A7BD36 #36BD90 #4C36BD

square

#BD3663 #A7BD36 #36BD90 #4C36BD

split-complementary

#BD3663 #36BD4C #36A7BD

monochromatic

#5E1B31 #8D284A #BD3663 #D15F85 #DF8FA9

Accessibility & contrast

On white

5.42

#BD3663 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#BD3663 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3663

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3663	#FFFFFF	#000000	##FFFFFF
##BD3663	1.00	5.42	3.87	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#555964

Deuteranopia (green-blind)

#797460

Tritanopia (blue-blind)

#CD1E49

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3663;
/* rgb */ color: rgb(189, 54, 99);
/* oklch */ color: oklch(54.6% 0.174 4.9);

Tailwind

colors: {
  custom: {
    50: '#d6778f',
    500: '#bd3663',
    950: '#000000',
  },
}

SCSS

$custom: #bd3663;
$custom-light: #d6778f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3663",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 99
  },
  "hsl": {
    "h": 340,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.54619,
    "c": 0.17367,
    "h": 4.9
  },
  "luminance": 0.14358
}

Semantic roles & 50–950 ramp

primary

#BD3663

secondary

#85C9B3

accent

#DFAD49

background

#FDF7F8

surface

#FBEEF0

border

#D4C9CB

text

#15090C

muted

#837B7D

Preview Lab

Preview with #BD3663

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →