#BD4D28#BD4D28

#BD4D28 is a mid, vivid red. Relative luminance 0.163; OKLCH L 56.2% C 0.153 H 38.1°. Best body text is #FFFFFF at 4.93:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D28
RGB	rgb(189, 77, 40)
HSL	hsl(15, 65%, 45%)
HSV	hsv(15, 79%, 74%)
CMYK	cmyk(0%, 59.3%, 78.8%, 25.9%)
CIE-LAB	lab(47.34, 43.11, 43.37)
CIE-LCH	lch(47.34, 61.15, 45.17°)
OKLab	oklab(56.24% 0.1205 0.0946)
OKLCH	oklch(56.24% 0.153 38.1)
XYZ	xyz(24.0257, 16.2831, 3.8849)
Luminance	0.1628 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D28 #2898BD

analogous

#BD284E #BD4D28 #BD9728

triadic

#BD4D28 #28BD4D #4D28BD

tetradic

#BD4D28 #4EBD28 #2898BD #9728BD

square

#BD4D28 #4EBD28 #2898BD #9728BD

split-complementary

#BD4D28 #28BD97 #284EBD

monochromatic

#582413 #8A381D #BD4D28 #D96D4A #E3967C

Accessibility & contrast

On white

4.93

#BD4D28 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.26

#BD4D28 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D28

4.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D28	#FFFFFF	#000000	##FFFFFF
##BD4D28	1.00	4.93	4.26	4.93
#FFFFFF	4.93	1.00	21.00	1.00
#000000	4.26	21.00	1.00	21.00
##FFFFFF	4.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6C6123

Deuteranopia (green-blind)

#887A24

Tritanopia (blue-blind)

#D03245

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd4d28;
/* rgb */ color: rgb(189, 77, 40);
/* oklch */ color: oklch(56.2% 0.153 38.1);

Tailwind

colors: {
  custom: {
    50: '#d98364',
    500: '#bd4d28',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d28;
$custom-light: #d98364;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d28",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 40
  },
  "hsl": {
    "h": 14.899,
    "s": 65.066,
    "l": 44.902
  },
  "oklch": {
    "l": 0.56235,
    "c": 0.15317,
    "h": 38.1
  },
  "luminance": 0.1628
}

Semantic roles & 50–950 ramp

primary

#BD4D28

secondary

#75B6CB

accent

#BEE840

background

#FEF8F6

surface

#FDEFEB

border

#D5CAC6

text

#160B06

muted

#847C7A

Preview Lab

Preview with #BD4D28

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →