#BD4C29#BD4C29

#BD4C29 is a mid, vivid red. Relative luminance 0.161; OKLCH L 56.1% C 0.154 H 37.4°. Best body text is #FFFFFF at 4.97:1 contrast (WCAG AA passes).

Color values

HEX	#BD4C29
RGB	rgb(189, 76, 41)
HSL	hsl(14, 64%, 45%)
HSV	hsv(14, 78%, 74%)
CMYK	cmyk(0%, 59.8%, 78.3%, 25.9%)
CIE-LAB	lab(47.17, 43.62, 42.70)
CIE-LCH	lch(47.17, 61.04, 44.39°)
OKLab	oklab(56.11% 0.1223 0.0934)
OKLCH	oklch(56.11% 0.154 37.4)
XYZ	xyz(23.9735, 16.1511, 3.9525)
Luminance	0.1615 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4C29 #299ABD

analogous

#BD2950 #BD4C29 #BD9629

triadic

#BD4C29 #29BD4C #4C29BD

tetradic

#BD4C29 #50BD29 #299ABD #9629BD

square

#BD4C29 #50BD29 #299ABD #9629BD

split-complementary

#BD4C29 #29BD96 #2950BD

monochromatic

#582413 #8B381E #BD4C29 #D86C4B #E3957D

Accessibility & contrast

On white

4.97

#BD4C29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.23

#BD4C29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4C29

4.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4C29	#FFFFFF	#000000	##FFFFFF
##BD4C29	1.00	4.97	4.23	4.97
#FFFFFF	4.97	1.00	21.00	1.00
#000000	4.23	21.00	1.00	21.00
##FFFFFF	4.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6C6024

Deuteranopia (green-blind)

#877925

Tritanopia (blue-blind)

#D03145

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd4c29;
/* rgb */ color: rgb(189, 76, 41);
/* oklch */ color: oklch(56.1% 0.154 37.4);

Tailwind

colors: {
  custom: {
    50: '#d98265',
    500: '#bd4c29',
    950: '#000000',
  },
}

SCSS

$custom: #bd4c29;
$custom-light: #d98265;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4c29",
  "rgb": {
    "r": 189,
    "g": 76,
    "b": 41
  },
  "hsl": {
    "h": 14.189,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.56108,
    "c": 0.15384,
    "h": 37.4
  },
  "luminance": 0.16148
}

Semantic roles & 50–950 ramp

primary

#BD4C29

secondary

#77B7CB

accent

#C0E740

background

#FEF8F6

surface

#FDEFEB

border

#D5CAC6

text

#160B06

muted

#847C7A

Preview Lab

Preview with #BD4C29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →