#BD2950#BD2950
#BD2950 is a mid, vivid pink. Relative luminance 0.130; OKLCH L 53.0% C 0.183 H 11.4°. Best body text is #FFFFFF at 5.84:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2950 |
|---|---|
| RGB | rgb(189, 41, 80) |
| HSL | hsl(344, 64%, 45%) |
| HSV | hsv(344, 78%, 74%) |
| CMYK | cmyk(0%, 78.3%, 57.7%, 25.9%) |
| CIE-LAB | lab(42.74, 59.40, 14.58) |
| CIE-LCH | lch(42.74, 61.17, 13.79°) |
| OKLab | oklab(52.99% 0.1797 0.0364) |
| OKLCH | oklch(52.99% 0.183 11.4) |
| XYZ | xyz(23.2295, 12.9873, 8.8715) |
| Luminance | 0.1298 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Ruby
#CA0147
ΔE00 3.21
Lipstick
#D5174E
ΔE00 4.59
Rose Red
#BE013C
ΔE00 4.74
Dark Rose
#B5485D
ΔE00 5.06
Raspberry (survey)
#B00149
ΔE00 5.18
Purplish Red
#B0054B
ΔE00 5.19
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2950 #29BD96
analogous
#BD299A #BD2950 #BD4C29
triadic
#BD2950 #50BD29 #2950BD
tetradic
#BD2950 #9ABD29 #29BD96 #4C29BD
square
#BD2950 #9ABD29 #29BD96 #4C29BD
split-complementary
#BD2950 #29BD4C #299ABD
monochromatic
#581325 #8B1E3B #BD2950 #D84B70 #E37D98
Accessibility & contrast
On white
5.84
#BD2950 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.60
#BD2950 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2950
5.84:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2950 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2950 | 1.00 | 5.84 | 3.60 | 5.84 |
| #FFFFFF | 5.84 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.60 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.84 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#525251
Deuteranopia (green-blind)
#78704C
Tritanopia (blue-blind)
#CF003A
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #bd2950; /* rgb */ color: rgb(189, 41, 80); /* oklch */ color: oklch(53.0% 0.183 11.4);
Tailwind
colors: {
custom: {
50: '#d87180',
500: '#bd2950',
950: '#000000',
},
}SCSS
$custom: #bd2950; $custom-light: #d87180; $custom-dark: #000000;
JSON
{
"hex": "#bd2950",
"rgb": {
"r": 189,
"g": 41,
"b": 80
},
"hsl": {
"h": 344.189,
"s": 64.348,
"l": 45.098
},
"oklch": {
"l": 0.52987,
"c": 0.18333,
"h": 11.4
},
"luminance": 0.12984
}Semantic roles & 50–950 ramp
primary
#BD2950
secondary
#77CBB5
accent
#E7BB40
background
#FEF7F7
surface
#FCEDEE
border
#D5C8C9
text
#16090A
muted
#847B7C