#BD4C28#BD4C28

#BD4C28 is a mid, vivid red. Relative luminance 0.161; OKLCH L 56.1% C 0.154 H 37.7°. Best body text is #FFFFFF at 4.97:1 contrast (WCAG AA passes).

Color values

HEX	#BD4C28
RGB	rgb(189, 76, 40)
HSL	hsl(14, 65%, 45%)
HSV	hsv(14, 79%, 74%)
CMYK	cmyk(0%, 59.8%, 78.8%, 25.9%)
CIE-LAB	lab(47.16, 43.58, 43.19)
CIE-LCH	lch(47.16, 61.36, 44.74°)
OKLab	oklab(56.1% 0.122 0.0942)
OKLCH	oklch(56.1% 0.154 37.7)
XYZ	xyz(23.9563, 16.1442, 3.8617)
Luminance	0.1614 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4C28 #2899BD

analogous

#BD284E #BD4C28 #BD9728

triadic

#BD4C28 #28BD4C #4C28BD

tetradic

#BD4C28 #4EBD28 #2899BD #9728BD

square

#BD4C28 #4EBD28 #2899BD #9728BD

split-complementary

#BD4C28 #28BD97 #284EBD

monochromatic

#582313 #8A381D #BD4C28 #D96C4A #E3957C

Accessibility & contrast

On white

4.97

#BD4C28 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.23

#BD4C28 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4C28

4.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4C28	#FFFFFF	#000000	##FFFFFF
##BD4C28	1.00	4.97	4.23	4.97
#FFFFFF	4.97	1.00	21.00	1.00
#000000	4.23	21.00	1.00	21.00
##FFFFFF	4.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6C6023

Deuteranopia (green-blind)

#887924

Tritanopia (blue-blind)

#D03145

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd4c28;
/* rgb */ color: rgb(189, 76, 40);
/* oklch */ color: oklch(56.1% 0.154 37.7);

Tailwind

colors: {
  custom: {
    50: '#d98264',
    500: '#bd4c28',
    950: '#000000',
  },
}

SCSS

$custom: #bd4c28;
$custom-light: #d98264;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4c28",
  "rgb": {
    "r": 189,
    "g": 76,
    "b": 40
  },
  "hsl": {
    "h": 14.497,
    "s": 65.066,
    "l": 44.902
  },
  "oklch": {
    "l": 0.56099,
    "c": 0.15408,
    "h": 37.7
  },
  "luminance": 0.16141
}

Semantic roles & 50–950 ramp

primary

#BD4C28

secondary

#75B7CB

accent

#BFE840

background

#FEF8F6

surface

#FDEFEB

border

#D5CAC6

text

#160B06

muted

#847C7A

Preview Lab

Preview with #BD4C28

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →