#BD4B29#BD4B29
#BD4B29 is a mid, vivid red. Relative luminance 0.160; OKLCH L 56.0% C 0.155 H 36.9°. Best body text is #FFFFFF at 5.00:1 contrast (WCAG AA passes).
Color values
| HEX | #BD4B29 |
|---|---|
| RGB | rgb(189, 75, 41) |
| HSL | hsl(14, 64%, 45%) |
| HSV | hsv(14, 78%, 74%) |
| CMYK | cmyk(0%, 60.3%, 78.3%, 25.9%) |
| CIE-LAB | lab(46.99, 44.09, 42.52) |
| CIE-LCH | lch(46.99, 61.25, 43.96°) |
| OKLab | oklab(55.97% 0.1237 0.093) |
| OKLCH | oklch(55.97% 0.155 36.9) |
| XYZ | xyz(23.9051, 16.0144, 3.9297) |
| Luminance | 0.1601 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 4.43
Brick Orange
#C14A09
ΔE00 5.41
Sienna
#A0522D
ΔE00 6.68
Rusty Red
#AF2F0D
ΔE00 6.90
Rust (survey)
#A83C09
ΔE00 6.98
Burnt Sienna
#B04E0F
ΔE00 7.07
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD4B29 #299BBD
analogous
#BD2951 #BD4B29 #BD9529
triadic
#BD4B29 #29BD4B #4B29BD
tetradic
#BD4B29 #51BD29 #299BBD #9529BD
square
#BD4B29 #51BD29 #299BBD #9529BD
split-complementary
#BD4B29 #29BD95 #2951BD
monochromatic
#582313 #8B371E #BD4B29 #D86C4B #E3957D
Accessibility & contrast
On white
5.00
#BD4B29 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.20
#BD4B29 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD4B29
5.00:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD4B29 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD4B29 | 1.00 | 5.00 | 4.20 | 5.00 |
| #FFFFFF | 5.00 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.20 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.00 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#6B6024
Deuteranopia (green-blind)
#877925
Tritanopia (blue-blind)
#D02F44
Achromatopsia (no color)
#6F6F6F
Design tokens & code
CSS
--color: #bd4b29; /* rgb */ color: rgb(189, 75, 41); /* oklch */ color: oklch(56.0% 0.155 36.9);
Tailwind
colors: {
custom: {
50: '#d98165',
500: '#bd4b29',
950: '#000000',
},
}SCSS
$custom: #bd4b29; $custom-light: #d98165; $custom-dark: #000000;
JSON
{
"hex": "#bd4b29",
"rgb": {
"r": 189,
"g": 75,
"b": 41
},
"hsl": {
"h": 13.784,
"s": 64.348,
"l": 45.098
},
"oklch": {
"l": 0.55973,
"c": 0.15474,
"h": 36.9
},
"luminance": 0.16011
}Semantic roles & 50–950 ramp
primary
#BD4B29
secondary
#77B8CB
accent
#C1E740
background
#FEF8F6
surface
#FDEFEB
border
#D5CAC6
text
#160B06
muted
#847C7A