#BD2951#BD2951
#BD2951 is a mid, vivid pink. Relative luminance 0.130; OKLCH L 53.0% C 0.183 H 11.0°. Best body text is #FFFFFF at 5.83:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2951 |
|---|---|
| RGB | rgb(189, 41, 81) |
| HSL | hsl(344, 64%, 45%) |
| HSV | hsv(344, 78%, 74%) |
| CMYK | cmyk(0%, 78.3%, 57.1%, 25.9%) |
| CIE-LAB | lab(42.77, 59.47, 13.98) |
| CIE-LCH | lch(42.77, 61.09, 13.23°) |
| OKLab | oklab(53.01% 0.1801 0.035) |
| OKLCH | oklch(53.01% 0.183 11) |
| XYZ | xyz(23.2667, 13.0022, 9.0675) |
| Luminance | 0.1300 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Ruby
#CA0147
ΔE00 3.40
Lipstick
#D5174E
ΔE00 4.71
Rose Red
#BE013C
ΔE00 4.99
Dark Rose
#B5485D
ΔE00 5.03
Purplish Red
#B0054B
ΔE00 5.08
Raspberry (survey)
#B00149
ΔE00 5.10
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2951 #29BD95
analogous
#BD299B #BD2951 #BD4B29
triadic
#BD2951 #51BD29 #2951BD
tetradic
#BD2951 #9BBD29 #29BD95 #4B29BD
square
#BD2951 #9BBD29 #29BD95 #4B29BD
split-complementary
#BD2951 #29BD4B #299BBD
monochromatic
#581326 #8B1E3B #BD2951 #D84B71 #E37D99
Accessibility & contrast
On white
5.83
#BD2951 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.60
#BD2951 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2951
5.83:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2951 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2951 | 1.00 | 5.83 | 3.60 | 5.83 |
| #FFFFFF | 5.83 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.60 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.83 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#525252
Deuteranopia (green-blind)
#78704D
Tritanopia (blue-blind)
#CF003A
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #bd2951; /* rgb */ color: rgb(189, 41, 81); /* oklch */ color: oklch(53.0% 0.183 11.0);
Tailwind
colors: {
custom: {
50: '#d87181',
500: '#bd2951',
950: '#000000',
},
}SCSS
$custom: #bd2951; $custom-light: #d87181; $custom-dark: #000000;
JSON
{
"hex": "#bd2951",
"rgb": {
"r": 189,
"g": 41,
"b": 81
},
"hsl": {
"h": 343.784,
"s": 64.348,
"l": 45.098
},
"oklch": {
"l": 0.5301,
"c": 0.18344,
"h": 11
},
"luminance": 0.12999
}Semantic roles & 50–950 ramp
primary
#BD2951
secondary
#77CBB4
accent
#E7BA40
background
#FEF7F7
surface
#FCEDEE
border
#D5C8C9
text
#16090A
muted
#847B7C