#BD4ADD#BD4ADD

#BD4ADD is a light, highly saturated purple. Relative luminance 0.209; OKLCH L 62.3% C 0.228 H 318.1°. Best body text is #000000 at 5.19:1 contrast (WCAG AA passes).

Color values

HEX	#BD4ADD
RGB	rgb(189, 74, 221)
HSL	hsl(287, 68%, 58%)
HSV	hsv(287, 67%, 87%)
CMYK	cmyk(14.5%, 66.5%, 0%, 13.3%)
CIE-LAB	lab(52.88, 66.47, -54.27)
CIE-LCH	lch(52.88, 85.81, 320.77°)
OKLab	oklab(62.27% 0.1695 -0.1521)
OKLCH	oklch(62.27% 0.228 318.1)
XYZ	xyz(36.4844, 20.9384, 70.5123)
Luminance	0.2094 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4ADD #6ADD4A

analogous

#744ADD #BD4ADD #DD4AB3

triadic

#BD4ADD #DDBD4A #4ADDBD

tetradic

#BD4ADD #DD744A #6ADD4A #4AB3DD

square

#BD4ADD #DD744A #6ADD4A #4AB3DD

split-complementary

#BD4ADD #B3DD4A #4ADD74

monochromatic

#781B91 #A225C5 #BD4ADD #D07EE7 #E3B1F0

Accessibility & contrast

On white

4.05

#BD4ADD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.19

#BD4ADD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4ADD

5.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4ADD	#FFFFFF	#000000	##000000
##BD4ADD	1.00	4.05	5.19	5.19
#FFFFFF	4.05	1.00	21.00	21.00
#000000	5.19	21.00	1.00	1.00
##000000	5.19	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#0577E1

Deuteranopia (green-blind)

#5082D9

Tritanopia (blue-blind)

#BC658E

Achromatopsia (no color)

#7E7E7E

Design tokens & code

CSS

--color: #bd4add;
/* rgb */ color: rgb(189, 74, 221);
/* oklch */ color: oklch(62.3% 0.228 318.1);

Tailwind

colors: {
  custom: {
    50: '#d585e8',
    500: '#bd4add',
    950: '#000000',
  },
}

SCSS

$custom: #bd4add;
$custom-light: #d585e8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4add",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 221
  },
  "hsl": {
    "h": 286.939,
    "s": 68.372,
    "l": 57.843
  },
  "oklch": {
    "l": 0.62273,
    "c": 0.22774,
    "h": 318.1
  },
  "luminance": 0.20937
}

Semantic roles & 50–950 ramp

primary

#BD4ADD

secondary

#B1DFA4

accent

#EB3D63

background

#FDF8FE

surface

#FBF0FD

border

#D4CBD5

text

#150C16

muted

#837D84

Preview Lab

Preview with #BD4ADD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →