#744ADD#744ADD
#744ADD is a mid, highly saturated violet. Relative luminance 0.138; OKLCH L 54.0% C 0.212 H 290.7°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).
Color values
| HEX | #744ADD |
|---|---|
| RGB | rgb(116, 74, 221) |
| HSL | hsl(257, 68%, 58%) |
| HSV | hsv(257, 67%, 87%) |
| CMYK | cmyk(47.5%, 66.5%, 0%, 13.3%) |
| CIE-LAB | lab(43.99, 51.64, -69.08) |
| CIE-LCH | lch(43.99, 86.24, 306.78°) |
| OKLab | oklab(53.96% 0.0747 -0.1979) |
| OKLCH | oklch(53.96% 0.212 290.7) |
| XYZ | xyz(22.6987, 13.8302, 69.8661) |
| Luminance | 0.1383 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Bluish Purple
#703BE7
ΔE00 3.27
Purpleish Blue
#6140EF
ΔE00 3.90
Light Indigo
#6D5ACF
ΔE00 4.72
Purpley
#8756E4
ΔE00 4.81
Bluey Purple
#6241C7
ΔE00 4.90
Slate Blue
#6A5ACD
ΔE00 5.04
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#744ADD #B3DD4A
analogous
#4A69DD #744ADD #BE4ADD
triadic
#744ADD #DD744A #4ADD74
tetradic
#744ADD #DD4A69 #B3DD4A #4ADDBE
square
#744ADD #DD4A69 #B3DD4A #4ADDBE
split-complementary
#744ADD #DDBE4A #69DD4A
monochromatic
#3D1B91 #5325C5 #744ADD #9C7EE7 #C3B1F0
Accessibility & contrast
On white
5.58
#744ADD on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.77
#744ADD on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #744ADD
5.58:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##744ADD | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##744ADD | 1.00 | 5.58 | 3.77 | 5.58 |
| #FFFFFF | 5.58 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.77 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.58 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#006BE1
Deuteranopia (green-blind)
#0065DA
Tritanopia (blue-blind)
#526E8D
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #744add; /* rgb */ color: rgb(116, 74, 221); /* oklch */ color: oklch(54.0% 0.212 290.7);
Tailwind
colors: {
custom: {
50: '#a47fe9',
500: '#744add',
950: '#000000',
},
}SCSS
$custom: #744add; $custom-light: #a47fe9; $custom-dark: #000000;
JSON
{
"hex": "#744add",
"rgb": {
"r": 116,
"g": 74,
"b": 221
},
"hsl": {
"h": 257.143,
"s": 68.372,
"l": 57.843
},
"oklch": {
"l": 0.53957,
"c": 0.21155,
"h": 290.7
},
"luminance": 0.13831
}Semantic roles & 50–950 ramp
primary
#744ADD
secondary
#CEDFA4
accent
#EB3DB9
background
#FAF7FE
surface
#F4EEFD
border
#CEC9D5
text
#100A16
muted
#7F7C84