#BD4AB1#BD4AB1

#BD4AB1 is a mid, vivid purple. Relative luminance 0.189; OKLCH L 59.8% C 0.190 H 332.0°. Best body text is #000000 at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AB1
RGB	rgb(189, 74, 177)
HSL	hsl(306, 47%, 52%)
HSV	hsv(306, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 6.3%, 25.9%)
CIE-LAB	lab(50.56, 58.64, -32.63)
CIE-LCH	lch(50.56, 67.10, 330.90°)
OKLab	oklab(59.84% 0.1677 -0.0893)
OKLCH	oklch(59.84% 0.19 332)
XYZ	xyz(31.3708, 18.8930, 43.5809)
Luminance	0.1889 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AB1 #4ABD56

analogous

#904ABD #BD4AB1 #BD4A78

triadic

#BD4AB1 #B1BD4A #4AB1BD

tetradic

#BD4AB1 #BD904A #4ABD56 #4A78BD

square

#BD4AB1 #BD904A #4ABD56 #4A78BD

split-complementary

#BD4AB1 #78BD4A #4ABD90

monochromatic

#672660 #94368A #BD4AB1 #CD77C4 #DEA4D8

Accessibility & contrast

On white

4.39

#BD4AB1 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.78

#BD4AB1 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AB1

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AB1	#FFFFFF	#000000	##000000
##BD4AB1	1.00	4.39	4.78	4.78
#FFFFFF	4.39	1.00	21.00	21.00
#000000	4.78	21.00	1.00	1.00
##000000	4.78	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#456EB4

Deuteranopia (green-blind)

#6B7EAE

Tritanopia (blue-blind)

#C45477

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd4ab1;
/* rgb */ color: rgb(189, 74, 177);
/* oklch */ color: oklch(59.8% 0.190 332.0);

Tailwind

colors: {
  custom: {
    50: '#d484c8',
    500: '#bd4ab1',
    950: '#000000',
  },
}

SCSS

$custom: #bd4ab1;
$custom-light: #d484c8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4ab1",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 177
  },
  "hsl": {
    "h": 306.261,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.59842,
    "c": 0.19003,
    "h": 332
  },
  "luminance": 0.18891
}

Semantic roles & 50–950 ramp

primary

#BD4AB1

secondary

#98CB9D

accent

#D65F52

background

#FDF8FC

surface

#FAF0F8

border

#D3CBD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD4AB1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →