#BD4AB0#BD4AB0

#BD4AB0 is a mid, vivid purple. Relative luminance 0.189; OKLCH L 59.8% C 0.189 H 332.3°. Best body text is #000000 at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AB0
RGB	rgb(189, 74, 176)
HSL	hsl(307, 47%, 52%)
HSV	hsv(307, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 6.9%, 25.9%)
CIE-LAB	lab(50.52, 58.47, -32.12)
CIE-LCH	lch(50.52, 66.71, 331.22°)
OKLab	oklab(59.79% 0.1676 -0.0879)
OKLCH	oklch(59.79% 0.189 332.3)
XYZ	xyz(31.2715, 18.8533, 43.0579)
Luminance	0.1885 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AB0 #4ABD57

analogous

#914ABD #BD4AB0 #BD4A77

triadic

#BD4AB0 #B0BD4A #4AB0BD

tetradic

#BD4AB0 #BD914A #4ABD57 #4A77BD

square

#BD4AB0 #BD914A #4ABD57 #4A77BD

split-complementary

#BD4AB0 #77BD4A #4ABD91

monochromatic

#672660 #943689 #BD4AB0 #CD77C4 #DEA4D7

Accessibility & contrast

On white

4.40

#BD4AB0 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.77

#BD4AB0 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AB0

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AB0	#FFFFFF	#000000	##000000
##BD4AB0	1.00	4.40	4.77	4.77
#FFFFFF	4.40	1.00	21.00	21.00
#000000	4.77	21.00	1.00	1.00
##000000	4.77	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#466EB3

Deuteranopia (green-blind)

#6B7EAD

Tritanopia (blue-blind)

#C55476

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd4ab0;
/* rgb */ color: rgb(189, 74, 176);
/* oklch */ color: oklch(59.8% 0.189 332.3);

Tailwind

colors: {
  custom: {
    50: '#d484c8',
    500: '#bd4ab0',
    950: '#000000',
  },
}

SCSS

$custom: #bd4ab0;
$custom-light: #d484c8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4ab0",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 176
  },
  "hsl": {
    "h": 306.783,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.59793,
    "c": 0.18924,
    "h": 332.3
  },
  "luminance": 0.18851
}

Semantic roles & 50–950 ramp

primary

#BD4AB0

secondary

#98CB9E

accent

#D66152

background

#FDF8FC

surface

#FAF0F8

border

#D3CBD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD4AB0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →