#BD4A77#BD4A77

#BD4A77 is a mid, vivid pink. Relative luminance 0.170; OKLCH L 57.5% C 0.154 H 358.8°. Best body text is #FFFFFF at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#BD4A77
RGB	rgb(189, 74, 119)
HSL	hsl(337, 47%, 52%)
HSV	hsv(337, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 37%, 25.9%)
CIE-LAB	lab(48.32, 50.47, -1.50)
CIE-LCH	lch(48.32, 50.49, 358.29°)
OKLab	oklab(57.46% 0.1541 -0.0033)
OKLCH	oklch(57.46% 0.154 358.8)
XYZ	xyz(26.7664, 17.0512, 19.3308)
Luminance	0.1705 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4A77 #4ABD90

analogous

#BD4AB1 #BD4A77 #BD574A

triadic

#BD4A77 #77BD4A #4A77BD

tetradic

#BD4A77 #B1BD4A #4ABD90 #574ABD

square

#BD4A77 #B1BD4A #4ABD90 #574ABD

split-complementary

#BD4A77 #4ABD57 #4AB1BD

monochromatic

#67263F #94365B #BD4A77 #CD7799 #DEA4BA

Accessibility & contrast

On white

4.76

#BD4A77 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.41

#BD4A77 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4A77

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4A77	#FFFFFF	#000000	##FFFFFF
##BD4A77	1.00	4.76	4.41	4.76
#FFFFFF	4.76	1.00	21.00	1.00
#000000	4.41	21.00	1.00	21.00
##FFFFFF	4.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E6578

Deuteranopia (green-blind)

#7D7B74

Tritanopia (blue-blind)

#CC405B

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4a77;
/* rgb */ color: rgb(189, 74, 119);
/* oklch */ color: oklch(57.5% 0.154 358.8);

Tailwind

colors: {
  custom: {
    50: '#d5829e',
    500: '#bd4a77',
    950: '#000000',
  },
}

SCSS

$custom: #bd4a77;
$custom-light: #d5829e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4a77",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 119
  },
  "hsl": {
    "h": 336.522,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.57461,
    "c": 0.1541,
    "h": 358.8
  },
  "luminance": 0.17048
}

Semantic roles & 50–950 ramp

primary

#BD4A77

secondary

#98CBB7

accent

#D6A252

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150B0E

muted

#837C7E

Preview Lab

Preview with #BD4A77

Body copy rendered with the generated semantic roles for this colour.

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