#BD4AAD#BD4AAD

#BD4AAD is a mid, vivid purple. Relative luminance 0.187; OKLCH L 59.6% C 0.187 H 333.5°. Best body text is #000000 at 4.75:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AAD
RGB	rgb(189, 74, 173)
HSL	hsl(308, 47%, 52%)
HSV	hsv(308, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 8.5%, 25.9%)
CIE-LAB	lab(50.38, 57.99, -30.58)
CIE-LCH	lch(50.38, 65.56, 332.19°)
OKLab	oklab(59.65% 0.1672 -0.0834)
OKLCH	oklch(59.65% 0.187 333.5)
XYZ	xyz(30.9780, 18.7358, 41.5119)
Luminance	0.1873 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AAD #4ABD5A

analogous

#944ABD #BD4AAD #BD4A74

triadic

#BD4AAD #ADBD4A #4AADBD

tetradic

#BD4AAD #BD944A #4ABD5A #4A74BD

square

#BD4AAD #BD944A #4ABD5A #4A74BD

split-complementary

#BD4AAD #74BD4A #4ABD94

monochromatic

#67265E #943687 #BD4AAD #CD77C1 #DEA4D6

Accessibility & contrast

On white

4.42

#BD4AAD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.75

#BD4AAD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AAD

4.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AAD	#FFFFFF	#000000	##000000
##BD4AAD	1.00	4.42	4.75	4.75
#FFFFFF	4.42	1.00	21.00	21.00
#000000	4.75	21.00	1.00	1.00
##000000	4.75	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#486DB0

Deuteranopia (green-blind)

#6C7EAA

Tritanopia (blue-blind)

#C55375

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd4aad;
/* rgb */ color: rgb(189, 74, 173);
/* oklch */ color: oklch(59.6% 0.187 333.5);

Tailwind

colors: {
  custom: {
    50: '#d483c5',
    500: '#bd4aad',
    950: '#000000',
  },
}

SCSS

$custom: #bd4aad;
$custom-light: #d483c5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4aad",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 173
  },
  "hsl": {
    "h": 308.348,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.59647,
    "c": 0.18688,
    "h": 333.5
  },
  "luminance": 0.18734
}

Semantic roles & 50–950 ramp

primary

#BD4AAD

secondary

#98CB9F

accent

#D66452

background

#FDF8FC

surface

#FAF0F8

border

#D3CBD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD4AAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →