#BD4A74#BD4A74

#BD4A74 is a mid, vivid pink. Relative luminance 0.170; OKLCH L 57.4% C 0.153 H 0.4°. Best body text is #FFFFFF at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD4A74
RGB	rgb(189, 74, 116)
HSL	hsl(338, 47%, 52%)
HSV	hsv(338, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 38.6%, 25.9%)
CIE-LAB	lab(48.24, 50.13, 0.18)
CIE-LCH	lch(48.24, 50.13, 0.21°)
OKLab	oklab(57.37% 0.153 0.0011)
OKLCH	oklch(57.37% 0.153 0.4)
XYZ	xyz(26.5890, 16.9803, 18.3969)
Luminance	0.1698 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4A74 #4ABD93

analogous

#BD4AAE #BD4A74 #BD5A4A

triadic

#BD4A74 #74BD4A #4A74BD

tetradic

#BD4A74 #AEBD4A #4ABD93 #5A4ABD

square

#BD4A74 #AEBD4A #4ABD93 #5A4ABD

split-complementary

#BD4A74 #4ABD5A #4AAEBD

monochromatic

#67263D #943658 #BD4A74 #CD7796 #DEA4B9

Accessibility & contrast

On white

4.78

#BD4A74 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.40

#BD4A74 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4A74

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4A74	#FFFFFF	#000000	##FFFFFF
##BD4A74	1.00	4.78	4.40	4.78
#FFFFFF	4.78	1.00	21.00	1.00
#000000	4.40	21.00	1.00	21.00
##FFFFFF	4.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F6575

Deuteranopia (green-blind)

#7D7B71

Tritanopia (blue-blind)

#CC3F5A

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd4a74;
/* rgb */ color: rgb(189, 74, 116);
/* oklch */ color: oklch(57.4% 0.153 0.4);

Tailwind

colors: {
  custom: {
    50: '#d5829b',
    500: '#bd4a74',
    950: '#000000',
  },
}

SCSS

$custom: #bd4a74;
$custom-light: #d5829b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4a74",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 116
  },
  "hsl": {
    "h": 338.087,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.57365,
    "c": 0.15303,
    "h": 0.4
  },
  "luminance": 0.16977
}

Semantic roles & 50–950 ramp

primary

#BD4A74

secondary

#98CBB8

accent

#D6A652

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150B0E

muted

#837C7E

Preview Lab

Preview with #BD4A74

Body copy rendered with the generated semantic roles for this colour.

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