#BD4AAE#BD4AAE

#BD4AAE is a mid, vivid purple. Relative luminance 0.188; OKLCH L 59.7% C 0.188 H 333.1°. Best body text is #000000 at 4.75:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AAE
RGB	rgb(189, 74, 174)
HSL	hsl(308, 47%, 52%)
HSV	hsv(308, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 7.9%, 25.9%)
CIE-LAB	lab(50.42, 58.15, -31.09)
CIE-LCH	lch(50.42, 65.94, 331.86°)
OKLab	oklab(59.7% 0.1673 -0.0849)
OKLCH	oklch(59.7% 0.188 333.1)
XYZ	xyz(31.0751, 18.7747, 42.0234)
Luminance	0.1877 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AAE #4ABD59

analogous

#934ABD #BD4AAE #BD4A75

triadic

#BD4AAE #AEBD4A #4AAEBD

tetradic

#BD4AAE #BD934A #4ABD59 #4A75BD

square

#BD4AAE #BD934A #4ABD59 #4A75BD

split-complementary

#BD4AAE #75BD4A #4ABD93

monochromatic

#67265E #943688 #BD4AAE #CD77C2 #DEA4D6

Accessibility & contrast

On white

4.42

#BD4AAE on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.75

#BD4AAE on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AAE

4.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AAE	#FFFFFF	#000000	##000000
##BD4AAE	1.00	4.42	4.75	4.75
#FFFFFF	4.42	1.00	21.00	21.00
#000000	4.75	21.00	1.00	1.00
##000000	4.75	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#476DB1

Deuteranopia (green-blind)

#6C7EAB

Tritanopia (blue-blind)

#C55375

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd4aae;
/* rgb */ color: rgb(189, 74, 174);
/* oklch */ color: oklch(59.7% 0.188 333.1);

Tailwind

colors: {
  custom: {
    50: '#d483c6',
    500: '#bd4aae',
    950: '#000000',
  },
}

SCSS

$custom: #bd4aae;
$custom-light: #d483c6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4aae",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 174
  },
  "hsl": {
    "h": 307.826,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.59695,
    "c": 0.18765,
    "h": 333.1
  },
  "luminance": 0.18772
}

Semantic roles & 50–950 ramp

primary

#BD4AAE

secondary

#98CB9F

accent

#D66352

background

#FDF8FC

surface

#FAF0F8

border

#D3CBD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD4AAE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →