#BD4A70#BD4A70

#BD4A70 is a mid, vivid pink. Relative luminance 0.169; OKLCH L 57.2% C 0.152 H 2.6°. Best body text is #FFFFFF at 4.80:1 contrast (WCAG AA passes).

Color values

HEX	#BD4A70
RGB	rgb(189, 74, 112)
HSL	hsl(340, 47%, 52%)
HSV	hsv(340, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 40.7%, 25.9%)
CIE-LAB	lab(48.12, 49.69, 2.44)
CIE-LCH	lch(48.12, 49.75, 2.81°)
OKLab	oklab(57.24% 0.1516 0.0069)
OKLCH	oklch(57.24% 0.152 2.6)
XYZ	xyz(26.3614, 16.8892, 17.1978)
Luminance	0.1689 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4A70 #4ABD97

analogous

#BD4AAA #BD4A70 #BD5E4A

triadic

#BD4A70 #70BD4A #4A70BD

tetradic

#BD4A70 #AABD4A #4ABD97 #5E4ABD

square

#BD4A70 #AABD4A #4ABD97 #5E4ABD

split-complementary

#BD4A70 #4ABD5E #4AAABD

monochromatic

#67263B #943655 #BD4A70 #CD7793 #DEA4B7

Accessibility & contrast

On white

4.80

#BD4A70 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.38

#BD4A70 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4A70

4.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4A70	#FFFFFF	#000000	##FFFFFF
##BD4A70	1.00	4.80	4.38	4.80
#FFFFFF	4.80	1.00	21.00	1.00
#000000	4.38	21.00	1.00	21.00
##FFFFFF	4.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#606471

Deuteranopia (green-blind)

#7E7A6D

Tritanopia (blue-blind)

#CC3E59

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd4a70;
/* rgb */ color: rgb(189, 74, 112);
/* oklch */ color: oklch(57.2% 0.152 2.6);

Tailwind

colors: {
  custom: {
    50: '#d58298',
    500: '#bd4a70',
    950: '#000000',
  },
}

SCSS

$custom: #bd4a70;
$custom-light: #d58298;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4a70",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 112
  },
  "hsl": {
    "h": 340.174,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.57241,
    "c": 0.15178,
    "h": 2.6
  },
  "luminance": 0.16886
}

Semantic roles & 50–950 ramp

primary

#BD4A70

secondary

#98CBBA

accent

#D6AA52

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150B0D

muted

#837C7E

Preview Lab

Preview with #BD4A70

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →