#BD4AAA#BD4AAA

#BD4AAA is a mid, vivid purple. Relative luminance 0.186; OKLCH L 59.5% C 0.185 H 334.6°. Best body text is #000000 at 4.72:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AAA
RGB	rgb(189, 74, 170)
HSL	hsl(310, 47%, 52%)
HSV	hsv(310, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 10.1%, 25.9%)
CIE-LAB	lab(50.24, 57.51, -29.03)
CIE-LCH	lch(50.24, 64.42, 333.21°)
OKLab	oklab(59.5% 0.1668 -0.079)
OKLCH	oklch(59.5% 0.185 334.6)
XYZ	xyz(30.6909, 18.6210, 40.0002)
Luminance	0.1862 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AAA #4ABD5D

analogous

#974ABD #BD4AAA #BD4A71

triadic

#BD4AAA #AABD4A #4AAABD

tetradic

#BD4AAA #BD974A #4ABD5D #4A71BD

square

#BD4AAA #BD974A #4ABD5D #4A71BD

split-complementary

#BD4AAA #71BD4A #4ABD97

monochromatic

#67265C #943684 #BD4AAA #CD77BF #DEA4D4

Accessibility & contrast

On white

4.45

#BD4AAA on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.72

#BD4AAA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AAA

4.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AAA	#FFFFFF	#000000	##000000
##BD4AAA	1.00	4.45	4.72	4.72
#FFFFFF	4.45	1.00	21.00	21.00
#000000	4.72	21.00	1.00	1.00
##000000	4.72	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#496DAD

Deuteranopia (green-blind)

#6D7EA7

Tritanopia (blue-blind)

#C65173

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd4aaa;
/* rgb */ color: rgb(189, 74, 170);
/* oklch */ color: oklch(59.5% 0.185 334.6);

Tailwind

colors: {
  custom: {
    50: '#d483c3',
    500: '#bd4aaa',
    950: '#000000',
  },
}

SCSS

$custom: #bd4aaa;
$custom-light: #d483c3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4aaa",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 170
  },
  "hsl": {
    "h": 309.913,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.59503,
    "c": 0.18455,
    "h": 334.6
  },
  "luminance": 0.18619
}

Semantic roles & 50–950 ramp

primary

#BD4AAA

secondary

#98CBA0

accent

#D66852

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD4AAA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →