#BD49AE#BD49AE

#BD49AE is a mid, vivid purple. Relative luminance 0.186; OKLCH L 59.6% C 0.189 H 333.1°. Best body text is #000000 at 4.73:1 contrast (WCAG AA passes).

Color values

HEX	#BD49AE
RGB	rgb(189, 73, 174)
HSL	hsl(308, 47%, 51%)
HSV	hsv(308, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 7.9%, 25.9%)
CIE-LAB	lab(50.27, 58.58, -31.34)
CIE-LCH	lch(50.27, 66.43, 331.85°)
OKLab	oklab(59.58% 0.1686 -0.0856)
OKLCH	oklch(59.58% 0.189 333.1)
XYZ	xyz(31.0089, 18.6422, 42.0013)
Luminance	0.1864 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD49AE #49BD58

analogous

#9249BD #BD49AE #BD4974

triadic

#BD49AE #AEBD49 #49AEBD

tetradic

#BD49AE #BD9249 #49BD58 #4974BD

square

#BD49AE #BD9249 #49BD58 #4974BD

split-complementary

#BD49AE #74BD49 #49BD92

monochromatic

#66255E #933587 #BD49AE #CD76C2 #DEA3D6

Accessibility & contrast

On white

4.44

#BD49AE on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.73

#BD49AE on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD49AE

4.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD49AE	#FFFFFF	#000000	##000000
##BD49AE	1.00	4.44	4.73	4.73
#FFFFFF	4.44	1.00	21.00	21.00
#000000	4.73	21.00	1.00	1.00
##000000	4.73	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#466DB1

Deuteranopia (green-blind)

#6B7EAB

Tritanopia (blue-blind)

#C55275

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd49ae;
/* rgb */ color: rgb(189, 73, 174);
/* oklch */ color: oklch(59.6% 0.189 333.1);

Tailwind

colors: {
  custom: {
    50: '#d483c6',
    500: '#bd49ae',
    950: '#000000',
  },
}

SCSS

$custom: #bd49ae;
$custom-light: #d483c6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd49ae",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 174
  },
  "hsl": {
    "h": 307.759,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.59581,
    "c": 0.18908,
    "h": 333.1
  },
  "luminance": 0.1864
}

Semantic roles & 50–950 ramp

primary

#BD49AE

secondary

#97CA9E

accent

#D66351

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD49AE

Body copy rendered with the generated semantic roles for this colour.

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