#BD4974#BD4974

#BD4974 is a mid, vivid pink. Relative luminance 0.168; OKLCH L 57.2% C 0.154 H 0.2°. Best body text is #FFFFFF at 4.81:1 contrast (WCAG AA passes).

Color values

HEX	#BD4974
RGB	rgb(189, 73, 116)
HSL	hsl(338, 47%, 51%)
HSV	hsv(338, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 38.6%, 25.9%)
CIE-LAB	lab(48.07, 50.58, -0.06)
CIE-LCH	lch(48.07, 50.58, 359.93°)
OKLab	oklab(57.24% 0.1544 0.0005)
OKLCH	oklch(57.24% 0.154 0.2)
XYZ	xyz(26.5228, 16.8478, 18.3748)
Luminance	0.1684 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4974 #49BD92

analogous

#BD49AE #BD4974 #BD5849

triadic

#BD4974 #74BD49 #4974BD

tetradic

#BD4974 #AEBD49 #49BD92 #5849BD

square

#BD4974 #AEBD49 #49BD92 #5849BD

split-complementary

#BD4974 #49BD58 #49AEBD

monochromatic

#66253D #933558 #BD4974 #CD7696 #DEA3B9

Accessibility & contrast

On white

4.81

#BD4974 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.37

#BD4974 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4974

4.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4974	#FFFFFF	#000000	##FFFFFF
##BD4974	1.00	4.81	4.37	4.81
#FFFFFF	4.81	1.00	21.00	1.00
#000000	4.37	21.00	1.00	21.00
##FFFFFF	4.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E6475

Deuteranopia (green-blind)

#7D7A71

Tritanopia (blue-blind)

#CC3E5A

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd4974;
/* rgb */ color: rgb(189, 73, 116);
/* oklch */ color: oklch(57.2% 0.154 0.2);

Tailwind

colors: {
  custom: {
    50: '#d5829b',
    500: '#bd4974',
    950: '#000000',
  },
}

SCSS

$custom: #bd4974;
$custom-light: #d5829b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4974",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 116
  },
  "hsl": {
    "h": 337.759,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.5724,
    "c": 0.15444,
    "h": 0.2
  },
  "luminance": 0.16845
}

Semantic roles & 50–950 ramp

primary

#BD4974

secondary

#97CAB8

accent

#D6A551

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150B0E

muted

#837C7E

Preview Lab

Preview with #BD4974

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →