#BD49AD#BD49AD

#BD49AD is a mid, vivid purple. Relative luminance 0.186; OKLCH L 59.5% C 0.188 H 333.5°. Best body text is #000000 at 4.72:1 contrast (WCAG AA passes).

Color values

HEX	#BD49AD
RGB	rgb(189, 73, 173)
HSL	hsl(308, 47%, 51%)
HSV	hsv(308, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 8.5%, 25.9%)
CIE-LAB	lab(50.22, 58.42, -30.82)
CIE-LCH	lch(50.22, 66.05, 332.18°)
OKLab	oklab(59.53% 0.1685 -0.0841)
OKLCH	oklch(59.53% 0.188 333.5)
XYZ	xyz(30.9117, 18.6034, 41.4898)
Luminance	0.1860 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD49AD #49BD59

analogous

#9349BD #BD49AD #BD4973

triadic

#BD49AD #ADBD49 #49ADBD

tetradic

#BD49AD #BD9349 #49BD59 #4973BD

square

#BD49AD #BD9349 #49BD59 #4973BD

split-complementary

#BD49AD #73BD49 #49BD93

monochromatic

#66255D #933586 #BD49AD #CD76C1 #DEA3D5

Accessibility & contrast

On white

4.45

#BD49AD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.72

#BD49AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD49AD

4.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD49AD	#FFFFFF	#000000	##000000
##BD49AD	1.00	4.45	4.72	4.72
#FFFFFF	4.45	1.00	21.00	21.00
#000000	4.72	21.00	1.00	1.00
##000000	4.72	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#466DB0

Deuteranopia (green-blind)

#6C7EAA

Tritanopia (blue-blind)

#C55274

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd49ad;
/* rgb */ color: rgb(189, 73, 173);
/* oklch */ color: oklch(59.5% 0.188 333.5);

Tailwind

colors: {
  custom: {
    50: '#d483c5',
    500: '#bd49ad',
    950: '#000000',
  },
}

SCSS

$custom: #bd49ad;
$custom-light: #d483c5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd49ad",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 173
  },
  "hsl": {
    "h": 308.276,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.59532,
    "c": 0.1883,
    "h": 333.5
  },
  "luminance": 0.18601
}

Semantic roles & 50–950 ramp

primary

#BD49AD

secondary

#97CA9E

accent

#D66451

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD49AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →