#BD49AA#BD49AA

#BD49AA is a mid, vivid purple. Relative luminance 0.185; OKLCH L 59.4% C 0.186 H 334.6°. Best body text is #000000 at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#BD49AA
RGB	rgb(189, 73, 170)
HSL	hsl(310, 47%, 51%)
HSV	hsv(310, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 10.1%, 25.9%)
CIE-LAB	lab(50.08, 57.94, -29.28)
CIE-LCH	lch(50.08, 64.91, 333.19°)
OKLab	oklab(59.39% 0.168 -0.0797)
OKLCH	oklch(59.39% 0.186 334.6)
XYZ	xyz(30.6247, 18.4886, 39.9781)
Luminance	0.1849 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD49AA #49BD5C

analogous

#9649BD #BD49AA #BD4970

triadic

#BD49AA #AABD49 #49AABD

tetradic

#BD49AA #BD9649 #49BD5C #4970BD

square

#BD49AA #BD9649 #49BD5C #4970BD

split-complementary

#BD49AA #70BD49 #49BD96

monochromatic

#66255C #933584 #BD49AA #CD76BF #DEA3D4

Accessibility & contrast

On white

4.47

#BD49AA on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.70

#BD49AA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD49AA

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD49AA	#FFFFFF	#000000	##000000
##BD49AA	1.00	4.47	4.70	4.70
#FFFFFF	4.47	1.00	21.00	21.00
#000000	4.70	21.00	1.00	1.00
##000000	4.70	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#486CAD

Deuteranopia (green-blind)

#6D7DA7

Tritanopia (blue-blind)

#C65173

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd49aa;
/* rgb */ color: rgb(189, 73, 170);
/* oklch */ color: oklch(59.4% 0.186 334.6);

Tailwind

colors: {
  custom: {
    50: '#d483c3',
    500: '#bd49aa',
    950: '#000000',
  },
}

SCSS

$custom: #bd49aa;
$custom-light: #d483c3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd49aa",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 170
  },
  "hsl": {
    "h": 309.828,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.59388,
    "c": 0.18599,
    "h": 334.6
  },
  "luminance": 0.18486
}

Semantic roles & 50–950 ramp

primary

#BD49AA

secondary

#97CAA0

accent

#D66751

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD49AA

Body copy rendered with the generated semantic roles for this colour.

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