#BD4988#BD4988

#BD4988 is a mid, vivid pink. Relative luminance 0.174; OKLCH L 57.9% C 0.163 H 349.7°. Best body text is #FFFFFF at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#BD4988
RGB	rgb(189, 73, 136)
HSL	hsl(327, 47%, 51%)
HSV	hsv(327, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 28%, 25.9%)
CIE-LAB	lab(48.72, 53.01, -11.17)
CIE-LCH	lch(48.72, 54.17, 348.10°)
OKLab	oklab(57.93% 0.1607 -0.0291)
OKLCH	oklch(57.93% 0.163 349.7)
XYZ	xyz(27.8139, 17.3643, 25.1746)
Luminance	0.1736 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4988 #49BD7E

analogous

#B849BD #BD4988 #BD494E

triadic

#BD4988 #88BD49 #4988BD

tetradic

#BD4988 #BDB849 #49BD7E #494EBD

square

#BD4988 #BDB849 #49BD7E #494EBD

split-complementary

#BD4988 #4EBD49 #49BDB8

monochromatic

#662549 #933568 #BD4988 #CD76A5 #DEA3C3

Accessibility & contrast

On white

4.70

#BD4988 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.47

#BD4988 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4988

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4988	#FFFFFF	#000000	##FFFFFF
##BD4988	1.00	4.70	4.47	4.70
#FFFFFF	4.70	1.00	21.00	1.00
#000000	4.47	21.00	1.00	21.00
##FFFFFF	4.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58678A

Deuteranopia (green-blind)

#787B85

Tritanopia (blue-blind)

#CA4462

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd4988;
/* rgb */ color: rgb(189, 73, 136);
/* oklch */ color: oklch(57.9% 0.163 349.7);

Tailwind

colors: {
  custom: {
    50: '#d482aa',
    500: '#bd4988',
    950: '#000000',
  },
}

SCSS

$custom: #bd4988;
$custom-light: #d482aa;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4988",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 136
  },
  "hsl": {
    "h": 327.414,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.57934,
    "c": 0.16335,
    "h": 349.7
  },
  "luminance": 0.17361
}

Semantic roles & 50–950 ramp

primary

#BD4988

secondary

#97CAAF

accent

#D68E51

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD4988

Body copy rendered with the generated semantic roles for this colour.

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