#BD4966#BD4966

#BD4966 is a mid, vivid red. Relative luminance 0.165; OKLCH L 56.8% C 0.151 H 7.9°. Best body text is #FFFFFF at 4.87:1 contrast (WCAG AA passes).

Color values

HEX	#BD4966
RGB	rgb(189, 73, 102)
HSL	hsl(345, 47%, 51%)
HSV	hsv(345, 61%, 74%)
CMYK	cmyk(0%, 61.4%, 46%, 25.9%)
CIE-LAB	lab(47.68, 49.11, 7.89)
CIE-LCH	lch(47.68, 49.74, 9.13°)
OKLab	oklab(56.83% 0.1494 0.0206)
OKLCH	oklch(56.83% 0.151 7.9)
XYZ	xyz(25.7690, 16.5463, 14.4045)
Luminance	0.1654 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4966 #49BDA0

analogous

#BD49A0 #BD4966 #BD6649

triadic

#BD4966 #66BD49 #4966BD

tetradic

#BD4966 #A0BD49 #49BDA0 #6649BD

square

#BD4966 #A0BD49 #49BDA0 #6649BD

split-complementary

#BD4966 #49BD66 #49A0BD

monochromatic

#662535 #93354D #BD4966 #CD768C #DEA3B2

Accessibility & contrast

On white

4.87

#BD4966 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.31

#BD4966 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4966

4.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4966	#FFFFFF	#000000	##FFFFFF
##BD4966	1.00	4.87	4.31	4.87
#FFFFFF	4.87	1.00	21.00	1.00
#000000	4.31	21.00	1.00	21.00
##FFFFFF	4.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#616367

Deuteranopia (green-blind)

#7F7A63

Tritanopia (blue-blind)

#CD3A54

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4966;
/* rgb */ color: rgb(189, 73, 102);
/* oklch */ color: oklch(56.8% 0.151 7.9);

Tailwind

colors: {
  custom: {
    50: '#d68191',
    500: '#bd4966',
    950: '#000000',
  },
}

SCSS

$custom: #bd4966;
$custom-light: #d68191;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4966",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 102
  },
  "hsl": {
    "h": 345,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.56827,
    "c": 0.15077,
    "h": 7.9
  },
  "luminance": 0.16543
}

Semantic roles & 50–950 ramp

primary

#BD4966

secondary

#97CABE

accent

#D6B551

background

#FDF8F8

surface

#FBEFF0

border

#D4CACB

text

#150B0C

muted

#837C7D

Preview Lab

Preview with #BD4966

Body copy rendered with the generated semantic roles for this colour.

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