#BD4940#BD4940

#BD4940 is a mid, vivid red. Relative luminance 0.160; OKLCH L 56.0% C 0.151 H 27.4°. Best body text is #FFFFFF at 5.01:1 contrast (WCAG AA passes).

Color values

HEX	#BD4940
RGB	rgb(189, 73, 64)
HSL	hsl(4, 49%, 50%)
HSV	hsv(4, 66%, 74%)
CMYK	cmyk(0%, 61.4%, 66.1%, 25.9%)
CIE-LAB	lab(46.92, 46.13, 29.72)
CIE-LCH	lch(46.92, 54.87, 32.79°)
OKLab	oklab(56.01% 0.1344 0.0698)
OKLCH	oklch(56.01% 0.151 27.4)
XYZ	xyz(24.2966, 15.9573, 6.6502)
Luminance	0.1595 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4940 #40B4BD

analogous

#BD4076 #BD4940 #BD8840

triadic

#BD4940 #40BD49 #4940BD

tetradic

#BD4940 #76BD40 #40B4BD #8840BD

square

#BD4940 #76BD40 #40B4BD #8840BD

split-complementary

#BD4940 #40BD88 #4076BD

monochromatic

#622621 #8F3731 #BD4940 #CD746D #DD9F9A

Accessibility & contrast

On white

5.01

#BD4940 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.19

#BD4940 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4940

5.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4940	#FFFFFF	#000000	##FFFFFF
##BD4940	1.00	5.01	4.19	5.01
#FFFFFF	5.01	1.00	21.00	1.00
#000000	4.19	21.00	1.00	21.00
##FFFFFF	5.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#68603E

Deuteranopia (green-blind)

#84793D

Tritanopia (blue-blind)

#CF3048

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd4940;
/* rgb */ color: rgb(189, 73, 64);
/* oklch */ color: oklch(56.0% 0.151 27.4);

Tailwind

colors: {
  custom: {
    50: '#d88175',
    500: '#bd4940',
    950: '#000000',
  },
}

SCSS

$custom: #bd4940;
$custom-light: #d88175;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4940",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 64
  },
  "hsl": {
    "h": 4.32,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.56005,
    "c": 0.15148,
    "h": 27.4
  },
  "luminance": 0.15954
}

Semantic roles & 50–950 ramp

primary

#BD4940

secondary

#90C5C9

accent

#CFD94F

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160B08

muted

#847C7B

Preview Lab

Preview with #BD4940

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →