#4940BD#4940BD

#4940BD is a mid, vivid blue. Relative luminance 0.088; OKLCH L 46.1% C 0.188 H 279.2°. Best body text is #FFFFFF at 7.63:1 contrast (WCAG AA passes).

Color values

HEX	#4940BD
RGB	rgb(73, 64, 189)
HSL	hsl(244, 49%, 50%)
HSV	hsv(244, 66%, 74%)
CMYK	cmyk(61.4%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(35.51, 40.53, -64.56)
CIE-LCH	lch(35.51, 76.23, 302.12°)
OKLab	oklab(46.11% 0.0302 -0.186)
OKLCH	oklch(46.11% 0.188 279.2)
XYZ	xyz(13.7634, 8.7564, 49.0991)
Luminance	0.0876 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Ocean Blue

#4F42B5

ΔE00 1.49

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#4940BD #B4BD40

analogous

#4076BD #4940BD #8840BD

triadic

#4940BD #BD4940 #40BD49

tetradic

#4940BD #BD4076 #B4BD40 #40BD88

square

#4940BD #BD4076 #B4BD40 #40BD88

split-complementary

#4940BD #BD8840 #76BD40

monochromatic

#262162 #37318F #4940BD #746DCD #9F9ADD

Accessibility & contrast

On white

7.63

#4940BD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#4940BD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #4940BD

7.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##4940BD	#FFFFFF	#000000	##FFFFFF
##4940BD	1.00	7.63	2.75	7.63
#FFFFFF	7.63	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058C1

Deuteranopia (green-blind)

#004FBB

Tritanopia (blue-blind)

#006079

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #4940bd;
/* rgb */ color: rgb(73, 64, 189);
/* oklch */ color: oklch(46.1% 0.188 279.2);

Tailwind

colors: {
  custom: {
    50: '#8876d2',
    500: '#4940bd',
    950: '#000000',
  },
}

SCSS

$custom: #4940bd;
$custom-light: #8876d2;
$custom-dark: #000000;

JSON

{
  "hex": "#4940bd",
  "rgb": {
    "r": 73,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 244.32,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.46108,
    "c": 0.18843,
    "h": 279.2
  },
  "luminance": 0.08757
}

Semantic roles & 50–950 ramp

primary

#4940BD

secondary

#C5C990

accent

#D94FCF

background

#F9F7FD

surface

#F1EDFA

border

#CBC8D3

text

#0D0814

muted

#7E7B83

Preview Lab

Preview with #4940BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →