#BD4937#BD4937

#BD4937 is a mid, vivid red. Relative luminance 0.159; OKLCH L 55.9% C 0.153 H 31.2°. Best body text is #FFFFFF at 5.03:1 contrast (WCAG AA passes).

Color values

HEX	#BD4937
RGB	rgb(189, 73, 55)
HSL	hsl(8, 55%, 48%)
HSV	hsv(8, 71%, 74%)
CMYK	cmyk(0%, 61.4%, 70.9%, 25.9%)
CIE-LAB	lab(46.79, 45.63, 34.75)
CIE-LCH	lch(46.79, 57.35, 37.29°)
OKLab	oklab(55.87% 0.1311 0.0794)
OKLCH	oklch(55.87% 0.153 31.2)
XYZ	xyz(24.0609, 15.8630, 5.4086)
Luminance	0.1586 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4937 #37ABBD

analogous

#BD3768 #BD4937 #BD8C37

triadic

#BD4937 #37BD49 #4937BD

tetradic

#BD4937 #68BD37 #37ABBD #8C37BD

square

#BD4937 #68BD37 #37ABBD #8C37BD

split-complementary

#BD4937 #37BD8C #3768BD

monochromatic

#5E241B #8E3729 #BD4937 #D16F60 #DF9A90

Accessibility & contrast

On white

5.03

#BD4937 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.17

#BD4937 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4937

5.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4937	#FFFFFF	#000000	##FFFFFF
##BD4937	1.00	5.03	4.17	5.03
#FFFFFF	5.03	1.00	21.00	1.00
#000000	4.17	21.00	1.00	21.00
##FFFFFF	5.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#685F35

Deuteranopia (green-blind)

#857834

Tritanopia (blue-blind)

#CF2E45

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd4937;
/* rgb */ color: rgb(189, 73, 55);
/* oklch */ color: oklch(55.9% 0.153 31.2);

Tailwind

colors: {
  custom: {
    50: '#d8806e',
    500: '#bd4937',
    950: '#000000',
  },
}

SCSS

$custom: #bd4937;
$custom-light: #d8806e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4937",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 55
  },
  "hsl": {
    "h": 8.06,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.55871,
    "c": 0.15331,
    "h": 31.2
  },
  "luminance": 0.1586
}

Semantic roles & 50–950 ramp

primary

#BD4937

secondary

#86C0C9

accent

#CADE4A

background

#FEF8F6

surface

#FCEFEC

border

#D5CAC7

text

#160B07

muted

#847C7A

Preview Lab

Preview with #BD4937

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →