#BD4740#BD4740

#BD4740 is a mid, vivid red. Relative luminance 0.157; OKLCH L 55.7% C 0.154 H 26.6°. Best body text is #FFFFFF at 5.07:1 contrast (WCAG AA passes).

Color values

HEX	#BD4740
RGB	rgb(189, 71, 64)
HSL	hsl(3, 49%, 50%)
HSV	hsv(3, 66%, 74%)
CMYK	cmyk(0%, 62.4%, 66.1%, 25.9%)
CIE-LAB	lab(46.58, 47.03, 29.30)
CIE-LCH	lch(46.58, 55.41, 31.92°)
OKLab	oklab(55.75% 0.1373 0.0689)
OKLCH	oklch(55.75% 0.154 26.6)
XYZ	xyz(24.1673, 15.6987, 6.6071)
Luminance	0.1570 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4740 #40B6BD

analogous

#BD4078 #BD4740 #BD8640

triadic

#BD4740 #40BD47 #4740BD

tetradic

#BD4740 #78BD40 #40B6BD #8640BD

square

#BD4740 #78BD40 #40B6BD #8640BD

split-complementary

#BD4740 #40BD86 #4078BD

monochromatic

#622521 #8F3631 #BD4740 #CD726D #DD9E9A

Accessibility & contrast

On white

5.07

#BD4740 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.14

#BD4740 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4740

5.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4740	#FFFFFF	#000000	##FFFFFF
##BD4740	1.00	5.07	4.14	5.07
#FFFFFF	5.07	1.00	21.00	1.00
#000000	4.14	21.00	1.00	21.00
##FFFFFF	5.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665E3E

Deuteranopia (green-blind)

#84783D

Tritanopia (blue-blind)

#CF2D46

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4740;
/* rgb */ color: rgb(189, 71, 64);
/* oklch */ color: oklch(55.7% 0.154 26.6);

Tailwind

colors: {
  custom: {
    50: '#d87f75',
    500: '#bd4740',
    950: '#000000',
  },
}

SCSS

$custom: #bd4740;
$custom-light: #d87f75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4740",
  "rgb": {
    "r": 189,
    "g": 71,
    "b": 64
  },
  "hsl": {
    "h": 3.36,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55748,
    "c": 0.1536,
    "h": 26.6
  },
  "luminance": 0.15695
}

Semantic roles & 50–950 ramp

primary

#BD4740

secondary

#90C6C9

accent

#D1D94F

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →