#BD4639#BD4639

#BD4639 is a mid, vivid red. Relative luminance 0.155; OKLCH L 55.5% C 0.156 H 29.2°. Best body text is #FFFFFF at 5.12:1 contrast (WCAG AA passes).

Color values

HEX	#BD4639
RGB	rgb(189, 70, 57)
HSL	hsl(6, 54%, 48%)
HSV	hsv(6, 70%, 74%)
CMYK	cmyk(0%, 63%, 69.8%, 25.9%)
CIE-LAB	lab(46.31, 47.09, 33.04)
CIE-LCH	lch(46.31, 57.53, 35.05°)
OKLab	oklab(55.51% 0.1361 0.0761)
OKLCH	oklch(55.51% 0.156 29.2)
XYZ	xyz(23.9174, 15.4979, 5.6021)
Luminance	0.1550 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4639 #39B0BD

analogous

#BD396E #BD4639 #BD8839

triadic

#BD4639 #39BD46 #4639BD

tetradic

#BD4639 #6EBD39 #39B0BD #8839BD

square

#BD4639 #6EBD39 #39B0BD #8839BD

split-complementary

#BD4639 #39BD88 #396EBD

monochromatic

#5F231D #8E352B #BD4639 #D06E63 #DE9A92

Accessibility & contrast

On white

5.12

#BD4639 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.10

#BD4639 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4639

5.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4639	#FFFFFF	#000000	##FFFFFF
##BD4639	1.00	5.12	4.10	5.12
#FFFFFF	5.12	1.00	21.00	1.00
#000000	4.10	21.00	1.00	21.00
##FFFFFF	5.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665D37

Deuteranopia (green-blind)

#847736

Tritanopia (blue-blind)

#CF2A44

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4639;
/* rgb */ color: rgb(189, 70, 57);
/* oklch */ color: oklch(55.5% 0.156 29.2);

Tailwind

colors: {
  custom: {
    50: '#d87f70',
    500: '#bd4639',
    950: '#000000',
  },
}

SCSS

$custom: #bd4639;
$custom-light: #d87f70;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4639",
  "rgb": {
    "r": 189,
    "g": 70,
    "b": 57
  },
  "hsl": {
    "h": 5.909,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55514,
    "c": 0.15592,
    "h": 29.2
  },
  "luminance": 0.15495
}

Semantic roles & 50–950 ramp

primary

#BD4639

secondary

#89C3C9

accent

#CFDD4B

background

#FEF8F6

surface

#FCEFEC

border

#D5CAC7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4639

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →