#BD4590#BD4590

#BD4590 is a mid, vivid pink. Relative luminance 0.171; OKLCH L 57.8% C 0.174 H 345.4°. Best body text is #FFFFFF at 4.75:1 contrast (WCAG AA passes).

Color values

HEX	#BD4590
RGB	rgb(189, 69, 144)
HSL	hsl(323, 48%, 51%)
HSV	hsv(323, 63%, 74%)
CMYK	cmyk(0%, 63.5%, 23.8%, 25.9%)
CIE-LAB	lab(48.38, 55.80, -16.49)
CIE-LCH	lch(48.38, 58.19, 343.54°)
OKLab	oklab(57.78% 0.1681 -0.0437)
OKLCH	oklch(57.78% 0.174 345.4)
XYZ	xyz(28.1494, 17.0914, 28.1966)
Luminance	0.1709 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4590 #45BD72

analogous

#AE45BD #BD4590 #BD4554

triadic

#BD4590 #90BD45 #4590BD

tetradic

#BD4590 #BDAE45 #45BD72 #4554BD

square

#BD4590 #BDAE45 #45BD72 #4554BD

split-complementary

#BD4590 #54BD45 #45BDAE

monochromatic

#64244C #91346E #BD4590 #CD72AB #DD9FC6

Accessibility & contrast

On white

4.75

#BD4590 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.42

#BD4590 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4590

4.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4590	#FFFFFF	#000000	##FFFFFF
##BD4590	1.00	4.75	4.42	4.75
#FFFFFF	4.75	1.00	21.00	1.00
#000000	4.42	21.00	1.00	21.00
##FFFFFF	4.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#516692

Deuteranopia (green-blind)

#747A8D

Tritanopia (blue-blind)

#C94364

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4590;
/* rgb */ color: rgb(189, 69, 144);
/* oklch */ color: oklch(57.8% 0.174 345.4);

Tailwind

colors: {
  custom: {
    50: '#d480b0',
    500: '#bd4590',
    950: '#000000',
  },
}

SCSS

$custom: #bd4590;
$custom-light: #d480b0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4590",
  "rgb": {
    "r": 189,
    "g": 69,
    "b": 144
  },
  "hsl": {
    "h": 322.5,
    "s": 47.619,
    "l": 50.588
  },
  "oklch": {
    "l": 0.57779,
    "c": 0.17371,
    "h": 345.4
  },
  "luminance": 0.17089
}

Semantic roles & 50–950 ramp

primary

#BD4590

secondary

#94CAA8

accent

#D78351

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD4590

Body copy rendered with the generated semantic roles for this colour.

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