#BD4554#BD4554

#BD4554 is a mid, vivid red. Relative luminance 0.157; OKLCH L 55.9% C 0.154 H 16.3°. Best body text is #FFFFFF at 5.07:1 contrast (WCAG AA passes).

Color values

HEX	#BD4554
RGB	rgb(189, 69, 84)
HSL	hsl(353, 48%, 51%)
HSV	hsv(353, 63%, 74%)
CMYK	cmyk(0%, 63.5%, 55.6%, 25.9%)
CIE-LAB	lab(46.60, 49.31, 17.35)
CIE-LCH	lch(46.60, 52.27, 19.38°)
OKLab	oklab(55.88% 0.148 0.0432)
OKLCH	oklch(55.88% 0.154 16.3)
XYZ	xyz(24.7168, 15.7184, 10.1182)
Luminance	0.1572 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4554 #45BDAE

analogous

#BD4590 #BD4554 #BD7245

triadic

#BD4554 #54BD45 #4554BD

tetradic

#BD4554 #90BD45 #45BDAE #7245BD

square

#BD4554 #90BD45 #45BDAE #7245BD

split-complementary

#BD4554 #45BD72 #4590BD

monochromatic

#64242C #91343F #BD4554 #CD727E #DD9FA7

Accessibility & contrast

On white

5.07

#BD4554 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.14

#BD4554 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4554

5.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4554	#FFFFFF	#000000	##FFFFFF
##BD4554	1.00	5.07	4.14	5.07
#FFFFFF	5.07	1.00	21.00	1.00
#000000	4.14	21.00	1.00	21.00
##FFFFFF	5.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625F54

Deuteranopia (green-blind)

#817851

Tritanopia (blue-blind)

#CE2F4B

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4554;
/* rgb */ color: rgb(189, 69, 84);
/* oklch */ color: oklch(55.9% 0.154 16.3);

Tailwind

colors: {
  custom: {
    50: '#d77f84',
    500: '#bd4554',
    950: '#000000',
  },
}

SCSS

$custom: #bd4554;
$custom-light: #d77f84;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4554",
  "rgb": {
    "r": 189,
    "g": 69,
    "b": 84
  },
  "hsl": {
    "h": 352.5,
    "s": 47.619,
    "l": 50.588
  },
  "oklch": {
    "l": 0.55883,
    "c": 0.15414,
    "h": 16.3
  },
  "luminance": 0.15715
}

Semantic roles & 50–950 ramp

primary

#BD4554

secondary

#94CAC3

accent

#D7C651

background

#FDF8F8

surface

#FBEFEF

border

#D4CACA

text

#150A0A

muted

#837C7C

Preview Lab

Preview with #BD4554

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →