#BD4540#BD4540

#BD4540 is a mid, vivid red. Relative luminance 0.154; OKLCH L 55.5% C 0.156 H 25.9°. Best body text is #FFFFFF at 5.14:1 contrast (WCAG AA passes).

Color values

HEX	#BD4540
RGB	rgb(189, 69, 64)
HSL	hsl(2, 49%, 50%)
HSV	hsv(2, 66%, 74%)
CMYK	cmyk(0%, 63.5%, 66.1%, 25.9%)
CIE-LAB	lab(46.24, 47.93, 28.89)
CIE-LCH	lch(46.24, 55.96, 31.08°)
OKLab	oklab(55.5% 0.1401 0.0679)
OKLCH	oklch(55.5% 0.156 25.9)
XYZ	xyz(24.0422, 15.4485, 6.5654)
Luminance	0.1545 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4540 #40B8BD

analogous

#BD407A #BD4540 #BD8440

triadic

#BD4540 #40BD45 #4540BD

tetradic

#BD4540 #7ABD40 #40B8BD #8440BD

square

#BD4540 #7ABD40 #40B8BD #8440BD

split-complementary

#BD4540 #40BD84 #407ABD

monochromatic

#622421 #8F3431 #BD4540 #CD716D #DD9D9A

Accessibility & contrast

On white

5.14

#BD4540 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.09

#BD4540 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4540

5.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4540	#FFFFFF	#000000	##FFFFFF
##BD4540	1.00	5.14	4.09	5.14
#FFFFFF	5.14	1.00	21.00	1.00
#000000	4.09	21.00	1.00	21.00
##FFFFFF	5.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655D3F

Deuteranopia (green-blind)

#83773D

Tritanopia (blue-blind)

#CF2A45

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4540;
/* rgb */ color: rgb(189, 69, 64);
/* oklch */ color: oklch(55.5% 0.156 25.9);

Tailwind

colors: {
  custom: {
    50: '#d87e75',
    500: '#bd4540',
    950: '#000000',
  },
}

SCSS

$custom: #bd4540;
$custom-light: #d87e75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4540",
  "rgb": {
    "r": 189,
    "g": 69,
    "b": 64
  },
  "hsl": {
    "h": 2.4,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55496,
    "c": 0.15571,
    "h": 25.9
  },
  "luminance": 0.15445
}

Semantic roles & 50–950 ramp

primary

#BD4540

secondary

#90C7C9

accent

#D3D94F

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →