#BD407A#BD407A

#BD407A is a mid, vivid pink. Relative luminance 0.159; OKLCH L 56.4% C 0.169 H 355.3°. Best body text is #FFFFFF at 5.03:1 contrast (WCAG AA passes).

Color values

HEX	#BD407A
RGB	rgb(189, 64, 122)
HSL	hsl(332, 49%, 50%)
HSV	hsv(332, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 35.4%, 25.9%)
CIE-LAB	lab(46.83, 55.12, -5.52)
CIE-LCH	lch(46.83, 55.40, 354.28°)
OKLab	oklab(56.39% 0.1685 -0.0139)
OKLCH	oklch(56.39% 0.169 355.3)
XYZ	xyz(26.3340, 15.8937, 20.0896)
Luminance	0.1589 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD407A #40BD83

analogous

#BD40B9 #BD407A #BD4540

triadic

#BD407A #7ABD40 #407ABD

tetradic

#BD407A #B9BD40 #40BD83 #4540BD

square

#BD407A #B9BD40 #40BD83 #4540BD

split-complementary

#BD407A #40BD45 #40B9BD

monochromatic

#62213F #8F315C #BD407A #CD6D9A #DD9AB9

Accessibility & contrast

On white

5.03

#BD407A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.18

#BD407A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD407A

5.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD407A	#FFFFFF	#000000	##FFFFFF
##BD407A	1.00	5.03	4.18	5.03
#FFFFFF	5.03	1.00	21.00	1.00
#000000	4.18	21.00	1.00	21.00
##FFFFFF	5.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#55607C

Deuteranopia (green-blind)

#787877

Tritanopia (blue-blind)

#CB3658

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd407a;
/* rgb */ color: rgb(189, 64, 122);
/* oklch */ color: oklch(56.4% 0.169 355.3);

Tailwind

colors: {
  custom: {
    50: '#d57da0',
    500: '#bd407a',
    950: '#000000',
  },
}

SCSS

$custom: #bd407a;
$custom-light: #d57da0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd407a",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 122
  },
  "hsl": {
    "h": 332.16,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.56387,
    "c": 0.16909,
    "h": 355.3
  },
  "luminance": 0.15891
}

Semantic roles & 50–950 ramp

primary

#BD407A

secondary

#90C9AE

accent

#D9994F

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD407A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →