#BD44B4#BD44B4

#BD44B4 is a mid, highly saturated purple. Relative luminance 0.182; OKLCH L 59.3% C 0.201 H 330.9°. Best body text is #000000 at 4.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD44B4
RGB	rgb(189, 68, 180)
HSL	hsl(304, 48%, 50%)
HSV	hsv(304, 64%, 74%)
CMYK	cmyk(0%, 64%, 4.8%, 25.9%)
CIE-LAB	lab(49.80, 61.63, -35.58)
CIE-LCH	lch(49.80, 71.17, 330.00°)
OKLab	oklab(59.33% 0.1753 -0.0977)
OKLCH	oklch(59.33% 0.201 330.9)
XYZ	xyz(31.2915, 18.2506, 45.0458)
Luminance	0.1825 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD44B4 #44BD4D

analogous

#8944BD #BD44B4 #BD4477

triadic

#BD44B4 #B4BD44 #44B4BD

tetradic

#BD44B4 #BD8944 #44BD4D #4477BD

square

#BD44B4 #BD8944 #44BD4D #4477BD

split-complementary

#BD44B4 #77BD44 #44BD89

monochromatic

#63235F #91338A #BD44B4 #CD71C6 #DD9ED8

Accessibility & contrast

On white

4.52

#BD44B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.65

#BD44B4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD44B4

4.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD44B4	#FFFFFF	#000000	##000000
##BD44B4	1.00	4.52	4.65	4.65
#FFFFFF	4.52	1.00	21.00	21.00
#000000	4.65	21.00	1.00	1.00
##000000	4.65	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C6CB7

Deuteranopia (green-blind)

#667CB1

Tritanopia (blue-blind)

#C45176

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #bd44b4;
/* rgb */ color: rgb(189, 68, 180);
/* oklch */ color: oklch(59.3% 0.201 330.9);

Tailwind

colors: {
  custom: {
    50: '#d480cb',
    500: '#bd44b4',
    950: '#000000',
  },
}

SCSS

$custom: #bd44b4;
$custom-light: #d480cb;
$custom-dark: #000000;

JSON

{
  "hex": "#bd44b4",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 180
  },
  "hsl": {
    "h": 304.463,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.59334,
    "c": 0.20069,
    "h": 330.9
  },
  "luminance": 0.18248
}

Semantic roles & 50–950 ramp

primary

#BD44B4

secondary

#93C997

accent

#D75A50

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD44B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →