#BD44B0#BD44B0
#BD44B0 is a mid, vivid purple. Relative luminance 0.181; OKLCH L 59.1% C 0.198 H 332.3°. Best body text is #000000 at 4.62:1 contrast (WCAG AA passes).
Color values
| HEX | #BD44B0 |
|---|---|
| RGB | rgb(189, 68, 176) |
| HSL | hsl(306, 48%, 50%) |
| HSV | hsv(306, 64%, 74%) |
| CMYK | cmyk(0%, 64%, 6.9%, 25.9%) |
| CIE-LAB | lab(49.61, 60.99, -33.54) |
| CIE-LCH | lch(49.61, 69.60, 331.19°) |
| OKLab | oklab(59.13% 0.1749 -0.0919) |
| OKLCH | oklch(59.13% 0.198 332.3) |
| XYZ | xyz(30.8899, 18.0900, 42.9307) |
| Luminance | 0.1809 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Purpley Pink
#C83CB9
ΔE00 2.14
Pinky Purple
#C94CBE
ΔE00 3.74
Ugly Purple
#A442A0
ΔE00 5.35
Medium Purple
#9E43A2
ΔE00 6.33
Mediumorchid
#BA55D3
ΔE00 6.98
Pinkish Purple
#D648D7
ΔE00 7.39
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD44B0 #44BD51
analogous
#8D44BD #BD44B0 #BD4474
triadic
#BD44B0 #B0BD44 #44B0BD
tetradic
#BD44B0 #BD8D44 #44BD51 #4474BD
square
#BD44B0 #BD8D44 #44BD51 #4474BD
split-complementary
#BD44B0 #74BD44 #44BD8D
monochromatic
#63235D #913387 #BD44B0 #CD71C3 #DD9ED6
Accessibility & contrast
On white
4.55
#BD44B0 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.62
#BD44B0 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #BD44B0
4.62:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD44B0 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##BD44B0 | 1.00 | 4.55 | 4.62 | 4.62 |
| #FFFFFF | 4.55 | 1.00 | 21.00 | 21.00 |
| #000000 | 4.62 | 21.00 | 1.00 | 1.00 |
| ##000000 | 4.62 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F6BB3
Deuteranopia (green-blind)
#687CAD
Tritanopia (blue-blind)
#C54F74
Achromatopsia (no color)
#767676
Design tokens & code
CSS
--color: #bd44b0; /* rgb */ color: rgb(189, 68, 176); /* oklch */ color: oklch(59.1% 0.198 332.3);
Tailwind
colors: {
custom: {
50: '#d480c8',
500: '#bd44b0',
950: '#000000',
},
}SCSS
$custom: #bd44b0; $custom-light: #d480c8; $custom-dark: #000000;
JSON
{
"hex": "#bd44b0",
"rgb": {
"r": 189,
"g": 68,
"b": 176
},
"hsl": {
"h": 306.446,
"s": 47.826,
"l": 50.392
},
"oklch": {
"l": 0.5913,
"c": 0.19756,
"h": 332.3
},
"luminance": 0.18088
}Semantic roles & 50–950 ramp
primary
#BD44B0
secondary
#93C999
accent
#D75F50
background
#FDF8FC
surface
#FAEFF8
border
#D3CAD1
text
#150B13
muted
#837C82