#BD4474#BD4474

#BD4474 is a mid, vivid pink. Relative luminance 0.162; OKLCH L 56.6% C 0.161 H 359.1°. Best body text is #FFFFFF at 4.95:1 contrast (WCAG AA passes).

Color values

HEX	#BD4474
RGB	rgb(189, 68, 116)
HSL	hsl(336, 48%, 50%)
HSV	hsv(336, 64%, 74%)
CMYK	cmyk(0%, 64%, 38.6%, 25.9%)
CIE-LAB	lab(47.26, 52.77, -1.25)
CIE-LCH	lch(47.26, 52.79, 358.65°)
OKLab	oklab(56.64% 0.1613 -0.0026)
OKLCH	oklch(56.64% 0.161 359.1)
XYZ	xyz(26.2074, 16.2170, 18.2697)
Luminance	0.1621 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4474 #44BD8D

analogous

#BD44B1 #BD4474 #BD5044

triadic

#BD4474 #74BD44 #4474BD

tetradic

#BD4474 #B1BD44 #44BD8D #5044BD

square

#BD4474 #B1BD44 #44BD8D #5044BD

split-complementary

#BD4474 #44BD50 #44B1BD

monochromatic

#63233D #913358 #BD4474 #CD7196 #DD9EB7

Accessibility & contrast

On white

4.95

#BD4474 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.24

#BD4474 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4474

4.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4474	#FFFFFF	#000000	##FFFFFF
##BD4474	1.00	4.95	4.24	4.95
#FFFFFF	4.95	1.00	21.00	1.00
#000000	4.24	21.00	1.00	21.00
##FFFFFF	4.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A6275

Deuteranopia (green-blind)

#7B7971

Tritanopia (blue-blind)

#CC3857

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd4474;
/* rgb */ color: rgb(189, 68, 116);
/* oklch */ color: oklch(56.6% 0.161 359.1);

Tailwind

colors: {
  custom: {
    50: '#d57f9b',
    500: '#bd4474',
    950: '#000000',
  },
}

SCSS

$custom: #bd4474;
$custom-light: #d57f9b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4474",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 116
  },
  "hsl": {
    "h": 336.198,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.56638,
    "c": 0.16135,
    "h": 359.1
  },
  "luminance": 0.16214
}

Semantic roles & 50–950 ramp

primary

#BD4474

secondary

#93C9B4

accent

#D7A250

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150B0E

muted

#837C7E

Preview Lab

Preview with #BD4474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →