#BD44AE#BD44AE

#BD44AE is a mid, vivid purple. Relative luminance 0.180; OKLCH L 59.0% C 0.196 H 333.0°. Best body text is #000000 at 4.60:1 contrast (WCAG AA passes).

Color values

HEX	#BD44AE
RGB	rgb(189, 68, 174)
HSL	hsl(307, 48%, 50%)
HSV	hsv(307, 64%, 74%)
CMYK	cmyk(0%, 64%, 7.9%, 25.9%)
CIE-LAB	lab(49.51, 60.67, -32.52)
CIE-LCH	lch(49.51, 68.83, 331.81°)
OKLab	oklab(59.03% 0.1747 -0.089)
OKLCH	oklch(59.03% 0.196 333)
XYZ	xyz(30.6935, 18.0114, 41.8962)
Luminance	0.1801 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD44AE #44BD53

analogous

#8F44BD #BD44AE #BD4471

triadic

#BD44AE #AEBD44 #44AEBD

tetradic

#BD44AE #BD8F44 #44BD53 #4471BD

square

#BD44AE #BD8F44 #44BD53 #4471BD

split-complementary

#BD44AE #71BD44 #44BD8F

monochromatic

#63235C #913385 #BD44AE #CD71C2 #DD9ED5

Accessibility & contrast

On white

4.56

#BD44AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.60

#BD44AE on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD44AE

4.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD44AE	#FFFFFF	#000000	##000000
##BD44AE	1.00	4.56	4.60	4.60
#FFFFFF	4.56	1.00	21.00	21.00
#000000	4.60	21.00	1.00	1.00
##000000	4.60	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#406BB1

Deuteranopia (green-blind)

#697CAB

Tritanopia (blue-blind)

#C54E73

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #bd44ae;
/* rgb */ color: rgb(189, 68, 174);
/* oklch */ color: oklch(59.0% 0.196 333.0);

Tailwind

colors: {
  custom: {
    50: '#d480c6',
    500: '#bd44ae',
    950: '#000000',
  },
}

SCSS

$custom: #bd44ae;
$custom-light: #d480c6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd44ae",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 174
  },
  "hsl": {
    "h": 307.438,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.5903,
    "c": 0.19602,
    "h": 333
  },
  "luminance": 0.18009
}

Semantic roles & 50–950 ramp

primary

#BD44AE

secondary

#93C99A

accent

#D76150

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD44AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →