#BD4471#BD4471

#BD4471 is a mid, vivid pink. Relative luminance 0.161; OKLCH L 56.5% C 0.160 H 0.6°. Best body text is #FFFFFF at 4.97:1 contrast (WCAG AA passes).

Color values

HEX	#BD4471
RGB	rgb(189, 68, 113)
HSL	hsl(338, 48%, 50%)
HSV	hsv(338, 64%, 74%)
CMYK	cmyk(0%, 64%, 40.2%, 25.9%)
CIE-LAB	lab(47.17, 52.45, 0.45)
CIE-LCH	lch(47.17, 52.45, 0.49°)
OKLab	oklab(56.54% 0.1603 0.0018)
OKLCH	oklch(56.54% 0.16 0.6)
XYZ	xyz(26.0357, 16.1483, 17.3654)
Luminance	0.1615 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4471 #44BD90

analogous

#BD44AD #BD4471 #BD5344

triadic

#BD4471 #71BD44 #4471BD

tetradic

#BD4471 #ADBD44 #44BD90 #5344BD

square

#BD4471 #ADBD44 #44BD90 #5344BD

split-complementary

#BD4471 #44BD53 #44ADBD

monochromatic

#63233B #913356 #BD4471 #CD7193 #DD9EB6

Accessibility & contrast

On white

4.97

#BD4471 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.23

#BD4471 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4471

4.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4471	#FFFFFF	#000000	##FFFFFF
##BD4471	1.00	4.97	4.23	4.97
#FFFFFF	4.97	1.00	21.00	1.00
#000000	4.23	21.00	1.00	21.00
##FFFFFF	4.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B6172

Deuteranopia (green-blind)

#7B786E

Tritanopia (blue-blind)

#CC3756

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd4471;
/* rgb */ color: rgb(189, 68, 113);
/* oklch */ color: oklch(56.5% 0.160 0.6);

Tailwind

colors: {
  custom: {
    50: '#d57f99',
    500: '#bd4471',
    950: '#000000',
  },
}

SCSS

$custom: #bd4471;
$custom-light: #d57f99;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4471",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 113
  },
  "hsl": {
    "h": 337.686,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.56542,
    "c": 0.16031,
    "h": 0.6
  },
  "luminance": 0.16145
}

Semantic roles & 50–950 ramp

primary

#BD4471

secondary

#93C9B5

accent

#D7A550

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD4471

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →